Business Development Manager (B2B Saas)

BIPO; Kampung Malaysia Tambahan; On-site; MYR 180,000 - 240,000; Full time

Job summary

BIPO is seeking a seasoned Business Development Manager to drive new enterprise growth in Malaysia, focusing on HRMS, Global Payroll, Payroll Outsourcing, and EOR solutions. You will hunt, qualify, and close enterprise opportunities, coordinating with product, implementation, and customer success teams to deliver compelling proposals and long-term partnerships.

This role requires building a robust sales pipeline, engaging CHROs and senior finance leaders, and managing complex multi-stakeholder

Qualifications

• 5–8+ years of enterprise B2B sales experience in HRMS, HCM, Payroll Software, Payroll Outsourcing, or EOR solutions.
• Proven track record of hunting and closing enterprise accounts in Malaysia.
• Experience managing complex sales opportunities with multiple stakeholders.
• Strong consultative selling, presentation, negotiation, and executive stakeholder management skills.
• Experience leading enterprise RFPs and contract negotiations.

Responsibilities

• Identify, prospect, and acquire new enterprise customers across Malaysia.
• Drive new business opportunities for HRMS, Global Payroll, Payroll Outsourcing, and EOR solutions.
• Develop and execute strategic account acquisition plans to achieve sales targets.
• Lead end-to-end enterprise sales cycles including discovery, proposal development, and closure.
• Engage senior decision-makers (CHROs, HR Directors, CFOs, Procurement).
• Collaborate with Solution Consulting, Product, Implementation, and Customer Success teams to develop compelling proposals.
• Coordinate responses to RFPs/RFIs with internal stakeholders.
• Build and maintain a robust sales pipeline through hunting, networking, and partnerships.
• Maintain accurate forecasts and pipeline reporting using CRM tools.
• Monitor market trends and competitor activity to identify opportunities.
• Support cross-border or multi-country deals involving Malaysian entities.

Skills

Enterprise B2B sales

Hunting new business

Consultative selling

Executive stakeholder management

RFP management

Cross-functional collaboration

Presentation skills

Negotiation skills

Education

Bachelor's degree in Business, HR, IT

Job description

The Business Development Manager, Malaysia is responsible for driving new business growth across the Malaysian market by acquiring enterprise clients for HRMS, Global Payroll, Payroll Outsourcing, and Employer of Record (EOR) solutions. The role focuses on developing new business opportunities, managing complex enterprise sales cycles, and building long-term relationships with senior HR and business stakeholders.

Key Responsibilities

• Identify, prospect, and acquire new enterprise customers across the Malaysian market.
• Drive new business opportunities for HRMS, Global Payroll, Payroll Outsourcing, and Employer of Record (EOR) solutions.
• Develop and execute strategic account acquisition plans to achieve sales targets.
• Lead end-to-end enterprise sales cycles, including qualification, discovery, solution positioning, proposal development, commercial negotiations, and contract closure.
• Engage and influence senior decision-makers, including CHROs, HR Directors, CFOs, Procurement teams, and business leaders.
• Work closely with Solution Consulting, Product, Implementation, and Customer Success teams to develop compelling customer proposals and ensure successful deal execution.
• Lead and coordinate responses to RFPs/RFIs, collaborating with internal stakeholders across multiple functions.
• Build and maintain a robust sales pipeline through proactive hunting, networking, referrals, industry events, and strategic partnerships.
• Maintain accurate sales forecasts and pipeline reporting using CRM tools.
• Monitor market trends, competitor activities, and emerging workforce management and HR technology developments within Malaysia to identify new business opportunities.
• Where relevant, support cross-border or multi-country deals involving Malaysian entities, in coordination with regional teams.

Requirements

• 5-8+ years of enterprise B2B sales experience in HRMS, HCM, Payroll Software, Payroll Outsourcing, Employer of Record (EOR), or related HR technology and workforce solutions.
• Proven track record of hunting and winning new enterprise accounts in the Malaysian market, consistently achieving or exceeding sales targets.
• Experience managing complex sales opportunities involving multiple stakeholders.
• Strong consultative selling, presentation, negotiation, and executive stakeholder management skills.
• Experience managing enterprise RFPs, commercial negotiations, and contract closures.
• Ability to collaborate effectively with regional and global cross-functional teams.
• Excellent communication, influencing, and relationship-building skills.
• Bachelor's degree in Business, Human Resources, Information Technology, or a related discipline.

Preferred Qualifications

• Experience selling SaaS-based HRMS, HCM, Global Payroll, Payroll Outsourcing, or Employer of Record (EOR) solutions.
• Established network of enterprise HR, Finance, and C-level decision-makers in Malaysia.
• Familiarity with enterprise HCM platforms such as Workday, SAP SuccessFactors or Oracle HCM is an advantage.