BUSINESS DEVELOPMENT MANAGER - Automation Transformation

GOLDBELL EQUIPMENT SDN BHD; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

GOLDBELL EQUIPMENT SDN BHD is seeking a seasoned Business Development Manager to lead Automation Transformation in Malaysia. You will open the market, establish partnerships, and build a new pipeline with support from SG HQ and group companies.

In this role you will run discovery visits, define the value proposition, attract system integrators and technology partners, and own revenue for the Malaysian market while expanding relationships across manufacturing and logistics sectors.

Qualifications

• Experience in 8+ years of B2B business development, channel sales or enterprise sales in industrial automation or intralogistics focused in Malaysia.
• Solid understanding of AMRs, AGVs, ASRS, conveyors and WMS/MES software integrations.
• Proven track record of building strategic co-sell partnerships with SI, OEMs or automation consultants.

Responsibilities

• Close new business with Malaysian clients and grow accounts, owning the revenue for the market.
• Build and nurture partnerships with system integrators, dealers and technology partners.
• Generate pipeline through group companies and direct outbound activity.
• Run discovery site visits to understand operational flow and benefits of automation.
• Develop compelling commercial cases for customer decisions and coordinate deployments with HQ.

Skills

B2B sales

Channel partnerships

Enterprise sales

Industrial automation

AMRs/AGVs knowledge

CRM discipline

Fluent English

Bahasa Malaysia

Tools

CRM software

ERP integration

Job description

BUSINESS DEVELOPMENT MANAGER - Automation Transformation

BUSINESS DEVELOPMENT MANAGER - Automation Transformation (Intralogistics - AGV, AMR, Shuttle System)

Location: Malaysia, with regular collaboration with SG HQ Reporting Manager: SG VP Commercial (Direct), MY General Manager (Dotted Line)

Role Mission

Malaysia is X2's next market and this role is responsible for opening it.

There is no established customer base or pipeline in Malaysia at present, so account selection and territory planning sit with you. Singapore provides product, pricing, technical and strategic support, and access to our existing partner relationships.

By the end of your first year you will have closed our first Malaysian customers and built a pipeline from partnerships, referrals and your own outbound.

Key Responsibilities

• Close new business with Malaysian clients and grow the accounts you win, converting proven deployments into larger scale projects. You carry the revenue number for the market and this is the core of the role.
• Build and nurture partnerships, recruiting new system integrators, dealers and technology partners while deepening the relationships we already hold. Work their accounts alongside them, give their teams the product and commercial knowledge to spot the right opportunities, and convert that access into referred pipeline.
• Generate pipeline through our group companies, working closely with Goldbell and other group businesses to surface opportunities within their existing customer relationships.
• Build your own pipeline through direct outbound into target accounts, reading signals in the market to decide who is worth approaching and when.
• Run discovery site visits on client premises to understand operational flow, constraints and what benefits our automation would unlock.
• Build the value proposition for each opportunity, translating your findings and insights into a commercial case the customer's decision makers will accept.
• Work with the X2 Solutions team ensuring successful project deployments across all Malaysian clients.
• Work closely with HQ leadership on identifying key customer segments and suitable automation solutions tailored to each segment.
• Maintain accurate CRM records and forecasts, keeping opportunity stages, close dates and values current ensuring that HQ has real visibility of the Malaysian pipeline.
• Represent X2 in the Malaysian market at industry events, association meetings and customer sites, building up our name within the market.

How Success is Measured

• Revenue closed in Malaysia, covering both new customers and expansion within existing accounts. This is your primary metric.
• Qualified pipeline generated, tracked separately across partnerships, referrals and outbound
• Number of active partners contributing pipeline
• Win rate on qualified opportunities
• Forecast accuracy and CRM discipline

Required Skills and Experience

• Experience: 8+ years of B2B business development, channel sales or enterprise sales experience in industrial automation, robotics, or intralogistics systems in Malaysia.
• Technical Domain Expertise: Solid understanding of AMRs, AGVs, ASRS, Conveyors, and WMS/ MES software integrations. Experience as a Solution Architect, Solution Consultant, or Sales Engineer in intralogistics is highly valued.
• Ecosystem and Partnerships Experience: Proven track record of building and managing strategic co-sell partnerships with System Integrators, industrial OEMs or automation consultants.
• New Market Development: Track record of opening accounts or new territories without inherited pipeline or inbound leads.
• Commercial and Consultative Acumen: Experienced in spending time on client sites, understanding their operations, building the commercial case, and presenting to both senior decision makers and technical teams.
• Market Insight: Able to translate what you learn in the field into clear input for HQ on segments, positioning and pricing.
• CRM Discipline and Independence: Highly disciplined in CRM use, metrics-driven, self-motivated, and comfortable operating independently with remote reporting into SG HQ.
• Languages & Mobility: Fluency in English and Bahasa Malaysia is required. Willingness to travel extensively across key industrial hubs in Malaysia.

Why Join Us?

This is an opportunity to own and grow a high-potential market within the autonomous intralogistics industry. You will play a key role in shaping customer transformation journeys while building long-term strategic partnerships across Malaysia’s manufacturing and logistics landscape.

If you thrive in consultative selling, enjoy solving operational challenges, and have the hunger to build business from the ground up, we would like to hear from you.