Business Development Executive - Lead Generation

Goodwill Square (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 39,000 - 84,000; Full time

Job summary

Goodwill Square (Malaysia) Sdn. Bhd. is seeking a motivated Business Development Executive to expand our B2B client network. The role involves prospecting, networking, and generating high-quality sales leads to drive business growth.

You will be responsible for cold calling, appointment setting, and building lasting relationships with prospective clients across multiple channels, including LinkedIn and email. Strong communication and a sales-driven mindset are essential to succeed.

Qualifications

• Minimum academic qualification: SPM, Diploma or Degree in Business, Marketing, Sales or related field.
• Fresh graduates with strong communication skills and a sales-driven mindset are encouraged to apply.
• Confident in cold calling and approaching potential corporate clients.

Responsibilities

• Proactively reach out to potential clients through cold calls, emails, LinkedIn, WhatsApp, and other channels.
• Generate qualified leads and arrange sales meetings for the Business Development team.
• Understand clients' challenges and requirements to identify opportunities.
• Maintain accurate prospect databases, follow-up schedules, and lead-tracking records.

Skills

Cold calling

Prospecting

Lead generation

Communication skills

Negotiation

Relationship building

Sales mindset

Education

Minimum SPM/ Diploma/ Degree in Business, Marketing, Sales

Tools

CRM software

Microsoft Excel

Lead tracking tools

Job description

We're looking for an ambitious, energetic, and results-driven Business Development Executive to help expand our B2B client network!

If you enjoy prospecting, networking, and generating quality sales leads, this could be your next big career move!

What You'll Be Doing?

• Cold Calling & Prospecting: Proactively reach out to potential clients through cold calls, emails, LinkedIn, WhatsApp, and other outreach channels.
• Appointment Setting: Generate qualified leads and arrange sales meetings for the Business Development team.
• Identify Business Opportunities: Understand clients' challenges and requirements.
• Build a Sales Pipeline: Maintain accurate prospect databases, follow-up schedules, and lead-tracking records.
• Relationship Building: Establish professional relationships with prospective clients and nurture long-term business opportunities.
• Achieve Sales KPIs: Meet weekly and monthly targets for prospecting activities, qualified leads, appointments, and business opportunities.

What We're Looking For?

• Minimum SPM, Diploma, or Degree in Business, Marketing, Sales, or a related field.
• Previous experience in B2B sales, telemarketing, lead generation, or business development is an advantage.
• Fresh graduates with strong communication skills and a sales-driven mindset are encouraged to apply!
• Confident in cold calling and approaching potential corporate clients.
• Strong communication, negotiation, and relationship-building abilities.
• Comfortable using LinkedIn, Microsoft Excel, email, and CRM or lead-tracking tools.
• Self-motivated, persistent, and comfortable working towards performance targets.
• Able to manage follow-ups independently and maintain an organised sales pipeline.
• Good command of English and Bahasa Malaysia.

Who Will Succeed in This Role?

You'll be a great fit if you:

• Enjoy speaking to new people and building professional connections.
• Don't get discouraged by rejection or unanswered calls.
• Know how to follow up consistently without being pushy.
• Are comfortable identifying and approaching corporate decision-makers.
• Take ownership of your targets and work independently.
• Want to build a long-term career in B2B sales and business development.

Ready to Build Your Career in Business Development?

We're not just looking for someone to make calls. We're looking for someone who can open doors, create opportunities, and contribute to real business growth.