Business Development Executive – Hotel Channel

Itik Enak - PG Lean Hwa Trading Sdn. Bhd.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Itik Enak - PG Lean Hwa Trading Sdn. Bhd. seeks a Senior Executive to drive business development in the hotel channel.

You will identify opportunities, build a pipeline of hotel clients, and coordinate with marketing, supply chain, and product teams to meet partner expectations. The position requires a Bachelor’s degree and a minimum of 3 years in sales or BD within hotel, hospitality, or FMCG sectors. Travel locally or regionally may be required.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Excellent communication, negotiation, and presentation skills.
• Strong interpersonal skills and ability to build lasting relationships with B2B clients.
• Willingness to travel locally or regionally for client meetings and events.

Responsibilities

• Identify and pursue new business opportunities within the hotel sector.
• Research market trends and competitor activities to develop effective sales strategies.
• Build and maintain a pipeline of prospective hotel clients (chains, boutique hotels, resorts).
• Develop and maintain strong relationships with key stakeholders in hotel chains and independent hotels.
• Pitch and present company products/services to potential hotel clients.
• Negotiate contracts, pricing, and terms to close deals.
• Coordinate with internal teams to meet client expectations and ensure timely delivery.

Skills

Communication skills

Negotiation

Presentation

Relationship building

Education

Bachelor’s degree in Business Administration/Marketing/Hospitality

Job description

Business Development Executive – Hotel Channel

Business Development Executive – Hotel Channel

Senior Executive

Responsibilities:

• Responsibilities:
• Identify and pursue new business opportunities within the hotel sector.
• Research market trends and competitor activities to develop effective sales strategies.
• Build and maintain a pipeline of prospective hotel clients (e.g., hotel chains, boutique hotels, resorts).
• Develop and maintain strong relationships with key stakeholders in hotel chains and independent hotels.
• Pitch and present company products/services to potential clients in the hotel industry.
• Negotiate contracts, pricing, and terms to close deals effectively.
• Work closely with existing hotel clients to ensure satisfaction and long-term collaboration.
• Monitor account performance and provide support for client needs and feedback.
• Coordinate with internal teams (e.g., marketing, supply chain, product development) to meet client expectations.
• Work with logistics and operations teams to ensure timely delivery and smooth onboarding for hotel partners.
• Meet or exceed monthly and quarterly sales targets.
• Maintain accurate records of sales activities and forecasts.
• Prepare regular reports and updates for management.
• Represent the company at trade shows, exhibitions, and networking events related to the hospitality industry.
• Organize product demonstrations or tastings for hotel decision-makers (e.g., F&B managers, purchasing departments)

Requirements:

• Requirements:
• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Minimum 3 years of experience in sales or business development, preferably within the hotel, hospitality, or FMCG sector.
• Experience dealing with hotel procurement, purchasing teams, or key decision-makers is a strong advantage.
• Strong understanding of the hotel industry and its procurement or operations processes.
• Excellent communication, negotiation, and presentation skills.
• Strong interpersonal skills and ability to build lasting relationships with B2B clients.
• Results-oriented, self-motivated, and able to work independently under pressure.
• Good analytical and problem-solving skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Proficiency in Bahasa Malaysia and English. Ability to speak Mandarin will be an added advantage.
• Willingness to travel locally or regionally for client meetings and industry events.
• A valid driver’s license may be required depending on the role’s nature.

Qualification:

Higher Secondary/STPM/"A" Level/Pre-U , Diploma/Advanced/Higher/Graduate Diploma , Bachelor's Degree/Post Graduate Diploma/Professional Degree