Business Development Executive

Allied Forklift (M) Sdn Bhd

Selangor

On-site

MYR 60,000 - 98,000

Full time

4 days ago

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Benefits offered by this job

Competitive salary

Performance incentives

Career progression

Training opportunities

Diverse industries exposure

Job summary

Allied Forklift (M) Sdn Bhd is seeking a Business Development Executive based at its Kajang HQ to identify new opportunities, cultivate strategic customer relationships, and drive revenue growth. You will manage new accounts, nurture existing clients, and align with internal teams to deliver tailored material handling solutions.

The ideal candidate is commercially driven, proactive, and capable of engaging customers across multiple industries.

Qualifications

Bachelor’s degree or equivalent in business-related field.
Experience in business development or sales roles.
Experience in material handling or industrial equipment advantageous.
Strong communication, negotiation, and presentation skills.
Willingness to travel for customer meetings and events.

Responsibilities

Identify and pursue new business opportunities through prospecting, networking, referrals, market research, and customer visits.
Develop and maintain a strong pipeline of prospective customers and sales opportunities.
Conduct sales presentations, product demonstrations, and customer meetings to understand business requirements and propose suitable solutions.
Prepare quotations and proposals with relevant internal teams.
Negotiate commercial terms and follow up opportunities through to successful conversion.
Achieve agreed sales targets, revenue objectives, and business development KPIs.
Build and maintain long-term relationships with existing and prospective customers.
Collaborate with internal teams to deliver solutions and coordinate after-sales support.

Skills

Business development

Sales

Account management

Communication

Negotiation

Presentation

Interpersonal skills

Self-motivated

Travel willingness

Driving license

Education

Bachelor's degree

Tools

CRM

Job description

Allied Forklift (M) Sdn Bhd has 28 years of experience in the Material Handling Equipment (MHE) industry, providing forklifts, warehouse equipment, spare parts, servicing, and maintenance across Malaysia. We are expanding into EV forklifts and Lithium-Ion Battery (LIB) solutions, supporting more sustainable and efficient industrial operations.

Based in Kajang, we focus on strong after-sales support, technical service, and customer satisfaction across various industries. We are looking for motivated individuals to join our After-Sales team and grow with us in a fast-developing industry.

Job Summary:

As the Business Development Executive, you are responsible for identifying new business opportunities, developing strategic customer relationships, and driving revenue growth for Allied Forklift. Your role would be based in our headquarters in Kajang. The role involves developing new accounts, managing existing customer relationships, understanding customers’ material handling requirements, and working closely with internal teams to deliver suitable solutions.

The ideal candidate is commercially driven, proactive, and confident in building relationships with customers across different industries. A strong understanding of sales, business development, and the material handling or industrial equipment sector would be an advantage.

Job Responsibilities:

1.Business Development & Sales:

Identify and pursue new business opportunities through prospecting, networking, referrals, market research, and customer visits
Develop and maintain a strong pipeline of prospective customers and sales opportunities
Conduct sales presentations, product demonstrations, and customer meetings to understand business requirements and recommend suitable solutions
Prepare quotations, proposals, and commercial presentations in collaboration with relevant internal teams
Negotiate commercial terms and follow up opportunities through to successful conversion
Achieve agreed sales targets, revenue objectives, and business development KPIs

2.Customer Relationship Management:

Build and maintain long-term relationships with existing and prospective customers
Act as key point of contact for customers, ensuring their requirements are properly understood and addressed
Maintain regular contact with key customers and proactively identify their changing operational requirements
Handle customer enquiries and coordinate with internal departments to ensure timely resolution

3.Market Development:

Research market trends, competitors, customer needs, and emerging opportunities within the material handling and warehouse equipment industry
Identify potential industries, sectors, and customer segments for business expansion
Monitor competitor activities and provide market feedback to management
Develop strategies to increase Allied Forklift’s market presence and customer base

4.Solution Development:

Work closely with the technical, service, operations, and management teams to develop solutions that meet customer requirements
Understanding customers’ warehouse, logistics, and material handling challenges and propose appropriate equipment or service solutions
Support customers throughout the sales process, from initial consultation and site assessment through to quotation, delivery, and after sales coordination

5.Reporting & Administration:

Maintain accurate customer and sales information in the company’s CRM or sales management system
Prepare regular sales forecasts, pipeline reports, and business development updates
Track sales activities, opportunities, and conversion rates
Provide management with feedback on market conditions, customer requirements, and potential business opportunities

Job Skills and Qualifications:

Bachelor’s Degree in Business, Marketing, Sales, Engineering, Logistics, or a related field
Previous experience in business development, sales, account management, or a related commercial role
Experience in the material handling, forklift, warehouse, logistics, industrial equipment, or related sectors is an advantage
Strong communication, negotiation, presentation, and interpersonal skills
Demonstrated ability to identify opportunities and convert prospects into customers
Self-motivated, proactive, and target-oriented
Ability to work independently while collaborating effectively with internal teams
Good commercial awareness and problem-solving ability
Willingness to travel for customer meetings, site visits, exhibitions, and business development activities
Possession of a valid driving license

Key Performance Indicators (KPIs)

Performance in this role may be assessed based on: