Business Development Executive

White On White (M) Sdn Bhd; Ipoh; On-site; MYR 45,000 - 78,000; Full time

Job summary

White On White is seeking a proactive and results-driven Business Development Executive to expand our corporate client network through strategic prospecting and cold outreach. The role focuses on identifying potential B2B clients, generating qualified leads, and coordinating seamless handovers to the sales team for follow-up and conversion.

You will also support customer retention initiatives, CRM campaigns, and database management to strengthen long-term relationships, with opportunities across

Qualifications

• Experience in B2B lead generation or related fields.
• Strong English communication and interpersonal skills.
• Confident in approaching new prospects and building relationships.

Responsibilities

• Identify potential corporate clients and generate qualified leads.
• Coordinate handovers to the sales team for follow-up and conversion.
• Support CRM campaigns and database management to strengthen relationships.
• Engage in customer retention initiatives and personalised outreach.

Skills

B2B lead generation

Cold outreach

CRM management

Relationship building

Interpersonal skills

English communication

Targeted prospecting

Tools

WhatsApp Business API

GetResponse

ManyChat

CRM software

Job description

Business Development Executive (B2B Lead Generation)

About the Role

White On White is seeking a proactive and results-driven individual to expand our corporate client network through strategic prospecting, cold outreach, and relationship development.

Your primary responsibility is to identify potential B2B clients, generate qualified business leads, and coordinate seamless handovers to our sales team for follow-up and conversion.

In addition, you will support customer retention initiatives, CRM campaigns, and database management to strengthen long-term customer relationships.

Core Responsibilities

• B2B Lead Generation & Cold Outreach: Research, identify, and proactively approach potential corporate clients, institutions, event venues, and business owners through calls, emails, and networking.
• Corporate Prospecting & Partnerships: Identify opportunities for corporate gifting, grand-opening stands, staff welfare programmes, and long-term business collaborations.
• Grand Opening B2B Strategy: Build relationships with new business owners and identify potential supplier and partner referrals to expand our corporate prospect network.
• Lead Qualification & Handover: Assess prospects' interests and business needs, maintain accurate lead records, and coordinate qualified lead handovers to the sales team.
• Milestone Concierge & Customer Retention: Execute birthday, anniversary, and personalised customer engagement campaigns through WhatsApp and email.
• Gratitude Loop Strategy: Engage flower recipients through personalised outreach to encourage reciprocal gifting and repeat business.
• CRM Database Management: Maintain, organise, and segment customer databases using CRM and marketing automation tools.
• Customer Experience & Cross-Outlet Collaboration: Support customer feedback initiatives and work closely with Customer Service and Marketing teams across Ipoh, PJ, and Penang.

Requirements

• Experience in B2B lead generation, cold outreach, corporate prospecting, CRM, or related fields.
• Strong English communication and interpersonal skills.
• Confident in approaching new prospects, initiating conversations, and building professional relationships.
• Knowledge of CRM, customer retention, and marketing strategies.
• Familiarity with WhatsApp Business API, GetResponse, ManyChat, or similar platforms is an advantage.
• Self-motivated, resourceful, organised, and comfortable working towards lead generation targets.