Business Development Engineer

NSW Automation Sdn Bhd; Simpang Ampat; On-site; MYR 67,000 - 134,000; Full time

Job summary

NSW Automation Sdn Bhd, based in Penang, is seeking a Business Development Engineer to drive market opportunities and client engagement. You will collaborate with engineering, R&D, and product teams to tailor solutions and deliver compelling proposals.

This role emphasizes front-line growth, cross-functional coordination, and ongoing support to customers across SEA, Europe, and North America. You will develop business and technical documentation, maintain CRM records, and report progress and

Qualifications

• 2+ years in business development, technical sales, or related roles in industrial automation.
• Experience creating business and technical documentation, proposals, and presentations.
• Strong knowledge of industrial automation technologies and engineering solutions.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Proficient with CRM software, MS Office, and relevant technical tools.
• Willing to travel domestically and internationally (SEA, Europe, North America).

Responsibilities

• Market research to identify new business opportunities, industry trends and technologies.
• Lead generation and client engagement through networking and outreach.
• Develop customized solutions with engineering, R&D, and product teams.
• Prepare technical proposals and presentations tailored to client needs.
• Provide pre-sales and post-sales technical support as required.
• Support strategic planning, execution and KPI achievement.
• Maintain CRM records and provide progress reports and forecasts.

Skills

Communication

Negotiation

Presentation

Interpersonal skills

Travel readiness

Education

Bachelor's Degree in Engineering, Business Administration, Marketing, or a related field

Tools

CRM software

Microsoft Office

Job description

Market Research & Opportunity Identification:

Conduct market research to identify new business opportunities, industry trends, and emerging technologies.

Analyse competitor activities and market positioning to support strategic planning.

Lead Generation & Client Engagement:

Identify, qualify, and pursue new leads through networking, industry events, and direct outreach.

Build and maintain relationships with prospective and existing clients to understand their needs and challenges.

Proposal Development & Technical Support:

Collaborate with engineering, R&D, and product teams to develop customized solutions.

Prepare and present technical proposals and presentations tailored to client requirements.

Provide pre-sales and post-sales technical support as required.

Strategic Planning & Execution:

Assist in developing business growth strategies aligned with company objectives.

Meet or exceed sales targets and business development KPIs.

Work closely with cross-functional teams including marketing, engineering, and operations.

Maintain accurate records of business development activities using CRM systems.

Provide regular reports on business development progress, forecasts, and market intelligence.

Requirements:

Min 2 years of relevant experience in business development, technical sales, customer support engineering within the industrial automation, machinery, or engineering industry.

Experience and capable of developing business and technical documentation, proposals, and presentations.

Good understanding of industrial automation technologies, machinery, or engineering solutions.

Strong communication, negotiation, presentation, and interpersonal skills.

Ability to prepare business and technical documentation, proposals, and presentations.

Proficient in CRM software, Microsoft Office applications, and relevant technical tools.

Willing to travel domestically and internationally whenever required (SEA, Europe, North America)

Bachelor's Degree in Engineering, Business Administration, Marketing, or a related field.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Business Development Engineer?
• Which of the following languages are you fluent in?

Headquartered in Penang, Malaysia, NSW Automation specializes in precision fluid dispensing systems in today’s global microelectronics and semiconductor industries.

Our clients come from a wide range of industries, including electronic components, semiconductors, SMD LED, automotive, medical etc. We have multiple factories, sales & service offices, and technical support points in the Asia, Europe, and the US.

Our digital programmable volumetric dispensing and micro-volume squeezing technologies have driven breakthroughs in automated liquid dispensing. We are advancing toward Industry 4.0 with cloud-based, IoT-enabled systems that enhance automation through data and machine learning.

Headquartered in Penang, Malaysia, NSW Automation specializes in precision fluid dispensing systems in today’s global microelectronics and semiconductor industries.

Our clients come from a wide range of industries, including electronic components, semiconductors, SMD LED, automotive, medical etc. We have multiple factories, sales & service offices, and technical support points in the Asia, Europe, and the US.

Our digital programmable volumetric dispensing and micro-volume squeezing technologies have driven breakthroughs in automated liquid dispensing. We are advancing toward Industry 4.0 with cloud-based, IoT-enabled systems that enhance automation through data and machine learning.

What can I earn as a Business Development Engineer