Business Development Manager – Industrial Automation & Services

geasb; Skudai; On-site; MYR 67,000 - 134,000; Full time

Benefits offered by this job

Annual leave

Medical benefits

Travel reimbursements

Job summary

Green Energy Automation Sdn Bhd is seeking a Business Development Manager for Industrial Automation & Services in Johor. You will develop and execute business plans, identify and cultivate new customers in the food & beverage, edible oils and oleochemicals sectors, and coordinate with engineering to prepare proposals.

The role requires a Diploma/Degree in Engineering, Business or Marketing and at least 5 years of B2B sales or BD experience in industrial automation.

Qualifications

• Diploma or Degree in Engineering, Business, Marketing or related field.
• 5+ years of relevant B2B sales or business development in industrial automation or similar industries.
• Experience in developing new customers and converting opportunities to orders.
• Knowledge of PLC, HMI, SCADA, instrumentation or industrial electrical systems.
• Commercial awareness including costing, gross profit and payment terms.

Responsibilities

• Develop and execute a business development plan for industrial automation and services.
• Identify and develop new customers in F&B, edible oils and related sectors.
• Visit customers and build relationships with engineering, maintenance and management staff.
• Prepare practical proposals with clear scope and commercial terms.
• Manage the sales pipeline, forecasts and account plans.
• Coordinate handover of orders to engineering and operations; follow-up on payments.

Skills

Communication skills

Negotiation skills

Presentation skills

English language

Bahasa Malaysia

Education

Diploma/Degree in Engineering or related

Tools

PLC

SCADA

HMI

Instrumentation

VFDs

Job description

Business Development Manager – Industrial Automation & Services

Business Development Manager – Industrial Automation & Services

Manager

Responsibilities:

• Develop and execute a business development plan for industrial automation, electrical works, maintenance services and industrial products.
• Identify and develop new customers, with an initial focus on food and beverage, edible oils, oleochemicals and related manufacturing industries.
• Conduct customer visits and build relationships with engineering, maintenance, production, purchasing and management personnel.
• Identify customer needs relating to PLC and SCADA upgrades, plant reliability, electrical systems, troubleshooting and preventive maintenance.
• Develop key accounts by identifying opportunities across different production lines, departments and plant locations.
• Promote annual maintenance contracts, repeat service work, system upgrades and industrial product supply.
• Manage opportunities from initial contact and qualification through proposal preparation, negotiation and order confirmation.
• Gather clear information on customer requirements, budgets, decision-makers, purchasing processes and project schedules before engaging engineering resources.
• Work with engineers and sales support personnel to prepare practical proposals with clear scope and commercial terms.
• Develop relationships with equipment manufacturers, contractors and engineering partners, and clarify commercial arrangements before committing company resources.
• Negotiate within approved limits and obtain management approval for pricing, credit terms and other exceptions.
• Maintain an accurate sales pipeline and provide regular forecasts, account plans and progress reports.
• Coordinate the handover of confirmed orders to engineering and operations, including agreed scope, exclusions, commitments and customer expectations.
• Work with finance on customer credit assessment and payment follow-up.
• Achieve agreed revenue, gross profit and customer development targets while supporting timely collection.

Requirements:

• Diploma or Degree in Engineering, Business, Marketing or a related discipline.
• Preferably at least 5 years of relevant B2B sales or business development experience in industrial automation, electrical systems, engineering services or industrial equipment.
• Demonstrated ability to develop new industrial customers and convert opportunities into confirmed orders.
• Working knowledge of PLC, HMI, SCADA, instrumentation, variable frequency drives or industrial electrical systems.
• Experience dealing with manufacturing plant owners, engineering teams, maintenance departments and purchasing personnel.
• Able to identify customer needs, qualify opportunities and coordinate technical proposals with engineers.
• Commercially aware, with an understanding of costing, gross profit, payment terms and contractual scope.
• Able to develop account plans, manage a sales pipeline and provide realistic forecasts.
• Strong communication, presentation and negotiation skills in English and Bahasa Malaysia.
• Willing to take a hands‑on role in prospecting, customer visits, quotation follow‑up and closing.
• Organised and accountable, with accurate records and consistent follow-through.
• Possess a valid driving licence and own transport, and be willing to travel.
• An established network in food and beverage, edible oils, oleochemicals or related manufacturing industries will be an advantage.
• Basic salary plus performance incentives under the company’s approved scheme.
• Business travel mileage, toll and parking claims in accordance with company policy.
• EPF, SOCSO and EIS contributions.
• Annual leave and medical benefits in accordance with company policy and applicable requirements.
• Technical and proposal support from the engineering team.
• Opportunity to develop key industrial accounts and shape the company’s business development activities.
• Career progression based on business results and demonstrated leadership.

Qualification:

Diploma/Advanced/Higher/Graduate Diploma , Bachelor's Degree/Post Graduate Diploma/Professional Degree

Marketing/Business Development

Job Location: Johor, Other (Based in Johor, with travel to customer sites)

Employment Type: Full-Time

Age Range of Candidate: -

Years of Experience: 5

Monthly Salary: -