Business Development, Assistant Manager/Manager (PELRA)

SEGi University; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

SEGi University is seeking a motivated Business Development professional for the PELRA initiative at a leadership level. The role focuses on identifying corporate partners, driving paid social media campaigns, and presenting the program’s value to executives and prospective enrollees.

Ideal candidates will have 5–8 years in business development or digital marketing, strong English communication, and experience managing CRM systems and analytics. The position is full-time and based in Malaysia.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 5–8 years of experience in Business Development, Corporate Sales or Digital Marketing.
• Proven experience managing paid social media ads (Ads Manager) and analysing conversion data.
• Familiarity with CRM tools and lead nurturing from contact to enrolment.
• Advanced proficiency in PowerPoint, Canva or similar presentation software.
• Strong command of English (written and spoken).
• Ability to work independently and drive initiatives without duplicating existing programs.
• Ability to present complex regulatory pathways in a clear, engaging way.

Responsibilities

• Identify and engage with corporate partners to promote PELRA as a pathway for professional recognition and regulatory compliance.
• Conceptualise and execute social media advertising campaigns (LinkedIn, Facebook, etc.) to generate high-quality leads.
• Deliver impactful presentations to corporate stakeholders and potential candidates.
• Collaborate with internal teams to clearly communicate PELRA value proposition and differentiate from other pathways.
• Manage the digital presence, including content creation and ad performance monitoring.

Skills

Lead generation

Partnership development

Digital marketing

CRM management

Presentation skills

English communication

Independent work

Regulatory pathway clarity

Education

Bachelor's degree

Tools

Ads Manager

CRM software

PowerPoint

Canva

Job description

Business Development, Assistant Manager/Manager (PELRA)

We are seeking a motivated and proactive individual to support the growth of our PELRA initiative.

The role involves identifying new corporate opportunities, developing partnerships, and promoting the PELRA brand. Candidates should be confident in business development, marketing, and building professional relationships.

Key Responsibilities

• Identify and engage with corporate partners to promote PELRA as a pathway for professional recognition and regulatory compliance.
• Able to conceptualise and execute social media advertising campaigns (LinkedIn, Facebook, etc.) specifically targeted at generating high-quality leads.
• Ability to deliver impactful presentations to corporate stakeholders, and potential candidates.
• Work closely with the internal team to ensure the PELRA value proposition is clearly communicated and distinct from other academic pathways (like APEL).
• Manage the digital presence, including content creation and monitoring ad performance metrics.

Job Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Minimum 5-8 years of experience in Business Development, Corporate Sales, or Digital Marketing. Experience within the education or professional training industry is an added advantage.
• Proven experience in managing paid social media ads (Ads Manager) and analysing conversion data.
• Familiarity with CRM tools and the ability to nurture leads from initial contact to enrolment.
• Advanced proficiency in PowerPoint, Canva, or other presentation software to create visually compelling decks.
• Good command of English (both written and spoken) with the confidence to engage senior-level corporate executives.
• Ability to work independently without duplicating existing academic initiatives.
• A natural ability to present complex regulatory pathways in a clear, engaging, and easy-to-understand manner.

Only shortlisted candidates will be notified.