Business Development Manager (PELRA)

SEGi University & Colleges; Petaling Jaya; On-site; MYR 90,000 - 170,000; Full time

Job summary

SEGi University & Colleges is seeking a high-energy Business Development professional to drive corporate partnerships for the Prior Experiential Learning Rating Agency (PELRA). You will hunt for leads and tell a compelling story to build the initiative's brand, with autonomy to shape outreach strategies.

Responsibilities include engaging corporate partners, running paid social ads, delivering presentations to executives, and ensuring a clear value proposition.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5–8 years in business development, corporate sales, or digital marketing.
• Experience in education or professional training is an advantage.

Responsibilities

• Identify and engage corporate partners to promote PELRA for professional recognition and regulatory compliance.
• Conceptualise and execute social media advertising campaigns to generate high-quality leads.
• Deliver impactful presentations to corporate stakeholders and potential candidates.
• Collaborate with internal teams to clearly communicate PELRA's value proposition.
• Manage the digital presence, including content creation and monitoring ad performance metrics.

Skills

Business development

Digital marketing

Lead generation

Storytelling

Communication

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Ads Manager

CRM tools

PowerPoint

Canva

Job description

To support the growth of the Prior Experiential Learning Rating Agency (PELRA) initiative, we are looking for a high-energy individual who is both a \"hunter\" for new corporate leads and a \"storyteller\" who can build a brand for our new initiative. If you thrive on autonomy and have a track record of turning digital ads into real-world partnerships, this role is for you.

Key Responsibilities

• Identify and engage with corporate partners to promote PELRA as a pathway for professional recognition and regulatory compliance.
• Able to conceptualise and execute social media advertising campaigns (LinkedIn, Facebook, etc.) specifically targeted at generating high-quality leads.
• Ability to deliver impactful presentations to corporate stakeholders, and potential candidates.
• Work closely with the internal team to ensure the PELRA value proposition is clearly communicated and distinct from other academic pathways (like APEL).
• Manage the digital presence, including content creation and monitoring ad performance metrics.

Job Requirements

• Bachelor's Degree in Business, Marketing, Communications, or a related field.
• Minimum 5-8 years of experience in Business Development, Corporate Sales, or Digital Marketing. Experience within the education or professional training industry is an added advantage.
• Proven experience in managing paid social media ads (Ads Manager) and analysing conversion data.
• Familiarity with CRM tools and the ability to nurture leads from initial contact to enrolment.
• Advanced proficiency in PowerPoint, Canva, or other presentation software to create visually compelling decks.
• Good command of English (both written and spoken) with the confidence to engage senior-level corporate executives.
• Ability to work independently without duplicating existing academic initiatives.
• A natural ability to present complex regulatory pathways in a clear, engaging, and easy-to-understand manner.

Only shortlisted candidates will be notified.