Director (Business Development, Commercial & Marketing)

Petronas; Kuala Lumpur; On-site; MYR 220,000 - 420,000; Full time

Job summary

Petronas seeks a Director of Business Development to lead CAPE's growth in commercial and marketing domains. You will shape strategies, build alliances, and drive revenue through executive education programs with a customer-centric, commercially agile approach.

The role requires extensive leadership experience, strong negotiation skills, and the ability to align market demand with institutional capabilities across corporate, government, and academic sectors.

Qualifications

• Recognised Bachelor's Degree and preferably Master's Degree in Business, Marketing, Management, Economics or related fields.
• Minimum 12-15 years of relevant experience in business development, commercial management, sales or marketing.
• Proven track record in revenue growth, partnership development and market expansion.
• Strong commercial acumen, negotiation and stakeholder management skills.
• Excellent communication, presentation and leadership capabilities.

Responsibilities

• Lead market intelligence and competitive benchmarking to identify growth opportunities.
• Develop and drive business development strategies for revenue growth and expansion.
• Build and manage strategic alliances with industry, government, and academic partners.
• Oversee client engagement, retention, and tailored learning solutions.
• Guide marketing and branding to strengthen CAPE's market position.

Skills

Strategic leadership

Commercial acumen

Negotiation

Stakeholder management

Education

Bachelor's Degree in Business/Marketing/Management

Master's Degree preferred

Job description

Director (Business Development, Commercial & Marketing)

Job Description

Job Purpose:

To drive the advancement of Centre for Advanced, Professional & Executive Education ( CAPE)'s business development, commercial, and marketing agenda by identifying new growth opportunities, strengthening strategic networks, and positioning CAPE as a leading provider of future-focused professional and executive education. It oversees commercial planning, revenue growth, pricing and partnership strategies, and brand positioning to ensure strong market differentiation, client value creation, and long-term organisational impact. The Director also champions a customer-centric and commercially agile approach that aligns institutional excellence with industry and workforce transformation needs.

Key Accountabilities:

Benchmarking and Market Analysis

Conduct market intelligence and competitive benchmarking to identify emerging trends, industry demands, and growth opportunities within the executive and professional education landscape.

Monitor competitor offerings, pricing models, partnership approaches, and learning innovations to strengthen CAPE's market differentiation and competitiveness.

Develop strategic insights to support overall strategy and portfolio expansion, client engagement, and commercial decision-making.

Business Development Strategy & Growth Opportunities

Develop and drive business development strategies that support revenue growth, market expansion, and long-term commercial sustainability.

Identify and pursue new business opportunities across all market segments including corporate, government, professional, academic institutions and international sectors.

Establish growth plans and strategic priorities aligned with institutional objectives and market demand.

Strategic Alliances & Partnerships

Build and strengthen strategic partnerships with industry, government agencies, professional bodies, and academic institutions to enhance CAPE's ecosystem and market reach.

Lead engagement and collaboration initiatives that create mutually beneficial opportunities for programme development, capability building, and business growth.

Negotiate and manage partnership frameworks, collaboration agreements, and strategic engagement models to support organisational objectives.

Foster long‑term stakeholder relationships that strengthen CAPE's reputation, industry relevance, and strategic positioning.

Client Engagement & Retention

Lead strategic client engagement initiatives to strengthen relationships, understand evolving organisational needs, and enhance client satisfaction and loyalty.

Drive the development of tailored learning solutions and value-driven proposals that address client challenges and workforce priorities.

Drive client retention and account growth strategies through proactive engagement, service excellence, and continuous relationship management.

Establish customer‑centric practices that enhance overall client experience and support long‑term partnership success.

Oversee sales performance and business development pipelines to ensure achievement of revenue targets and growth objectives.

Lead pipeline activities, conversion rates, and client engagement progress to strengthen forecasting accuracy and sales effectiveness.

Drive strategic sales initiatives and account development efforts to maximise business opportunities and portfolio growth.

Establish performance tracking mechanisms and reporting frameworks to track commercial outcomes and market traction and support data‑driven commercial decision‑making.

Lead the development and execution of commercial strategies, pricing models, and market positioning approaches to strengthen CAPE's competitiveness and sustainability.

Oversee commercial negotiations, contractual arrangements, and partnership agreements to ensure alignment with organisational objectives and governance standards.

Evaluate the commercial viability and scalability of programmes, partnerships, and new business initiatives.

Drive market‑responsive strategies that balance client value creation, financial sustainability, and long‑term growth objectives.

Drive strategic marketing and branding initiatives to strengthen CAPE's visibility, reputation, and market differentiation in advanced, professional and executive education.

Drive integrated marketing campaigns, thought leadership initiatives, and stakeholder engagement strategies to enhance brand awareness and market reach.

Ensure consistent brand positioning and messaging across all platforms, programmes, and client engagements.

Oversee the development of marketing strategies that support programme promotion, audience engagement, and commercial growth objectives.

Team Leadership & Capability Development

Lead, mentor, and develop high‑performing teams to drive collaboration, accountability, and excellence across business development, commercial, and marketing functions.

Build commercially astute, customer - centric and performance - driven team that upholds integrity and safeguard governance practices.

Foster collaboration within internal units and academic faculties to deliver integrated solutions.

Qualification & Experience:

Recognised Bachelor's Degree and preferably Master's Degree in Business, Marketing, Management, Economics or related fields.

Minimum 12-15 years of relevant experience, with significant exposure in business development, commercial management, sales or marketing, preferably within executive education, professional services, higher education or B2B environments.

Proven track record in revenue growth, partnership development and market expansion.

Strong commercial acumen, negotiation and stakeholder management skills.

Excellent communication, presentation and leadership capabilities.

Job Info

• Job Identification 30745
• Posting Date 10/12/2026, 08:18 AM