Branding & Marketing Manager

Tune Protect Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Tune Protect Group seeks a marketing leader to drive brand growth and market visibility. You will develop and execute integrated strategies across digital, social, and traditional channels, ensuring a consistent brand identity at every touchpoint.

Lead go-to-market initiatives, content development, and performance marketing while leveraging data-driven insights to optimize ROI. You will work with cross-functional and regional teams to innovate, strengthen customer engagement, and support overall

Qualifications

• Minimum 5 years of experience in branding and marketing roles or media agencies.
• Proven ability to develop and present brand and marketing strategies.
• Strong track record in running effective 360° marketing campaigns across online and offline channels.
• Ability to analyze data and market research, with strong problem-solving skills.
• Exceptional attention to detail with strong strategic, creative, and data-driven thinking.
• Proactive and innovative mindset, always seeking new ways to engage target audiences.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Responsibilities

• Plan and execute strategic marketing campaigns to drive brand growth across channels.
• Develop and oversee go-to-market initiatives, including SEO/SEM, social media, email marketing, and traditional media.
• Identify trends and optimize social media growth and engagement.
• Collaborate with cross-functional and regional teams to ensure consistent execution.
• Analyze data to measure campaign effectiveness and prepare performance reports.
• Assist in managing the marketing department budget.

Skills

Branding

Marketing Strategy

360° Campaigns

Analytics

Cross-functional

Job description

Job Brief The person will play a key role in driving brand growth and market visibility by developing and executing integrated marketing strategies. This role is responsible for leading campaigns across digital, social, and traditional channels, ensuring a consistent and impactful brand identity at every touchpoint. The manager will oversee go-to-market initiatives, content development, and performance marketing while leveraging data-driven insights to optimize campaigns and ROI. Working closely with cross-functional and regional teams, this role will champion innovation, strengthen customer engagement, and support overall business growth.

Job Brief The person will play a key role in driving brand growth and market visibility by developing and executing integrated marketing strategies. This role is responsible for leading campaigns across digital, social, and traditional channels, ensuring a consistent and impactful brand identity at every touchpoint. The manager will oversee go-to-market initiatives, content development, and performance marketing while leveraging data-driven insights to optimize campaigns and ROI. Working closely with cross-functional and regional teams, this role will champion innovation, strengthen customer engagement, and support overall business growth.

Job Responsibilities

• Plan and execute strategic marketing campaigns to drive brand & marketing growth.
• Develop, manage, and oversee all go-to-market initiatives, including SEO/SEM, social media, email marketing, traditional media (print and broadcast), on ground management, and content creation to build awareness and engagement across platforms.
• Identify trends and incorporate new ideas to grow social media followers and engagement, while leading and optimizing digital performance.
• Collaborate with cross-functional and regional teams to ensure consistent execution across all customer touchpoints.
• Analyze data and insights to measure campaign effectiveness, identify opportunities for improvement, and prepare performance reports.
• Assist in managing the marketing department budget.

Job Requirements

• Minimum 5 years of experience in branding and marketing roles or media agencies
• Proven ability to develop and present brand and marketing strategies.
• Strong track record in running effective 360° marketing campaigns across online and offline channels.
• Ability to analyze data and market research, with strong problem-solving skills to address discrepancies effectively.
• Exceptional attention to detail with strong strategic, creative, and data-driven thinking.
• Proactive and innovative mindset, always seeking new ways to engage target audiences.
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong team player with the ability to work independently when required.

Diversity & Inclusion Commitment

The Company is committed to providing equal employment to all individuals regardless of their race, colour, religion, gender, sexual orientation, gender identity, national origin, age, disability, marital status or any other characteristic protected by applicable laws.

We try make sure everyone has a fair chance to work with us, no matter where they’re from or who they are. We believe having different kinds of people on our team makes us better and more creative. Our friendly environment is all about treating every person with respect and making sure everyone’s ideas count. We want people from all all walks of life to apply and be part of our mission to create a place where everyone is welcome and valued.