Brand & Marketing Manager

Private Advertiser; West Coast Division; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Performance incentives

Career growth opportunities

Job summary

Private Advertiser in Sabah's West Coast Division seeks a Marketing Manager to conceptualise, plan, and execute integrated marketing campaigns that drive footfall, retail sales and brand positioning. You will lead digital campaigns, oversee paid advertising, and guide content and social media initiatives.

You will also conduct market research, develop calendars, monitor performance, and mentor a team of marketing professionals to achieve measurable results.

Qualifications

• Bachelor’s Degree or Diploma in Marketing, Business or related field.
• Minimum 5 years of experience in marketing, advertising, or brand management.
• At least 1 year in a managerial or leadership role.
• Proven track record of integrated marketing campaigns with measurable results.
• Retail or consumer goods experience is an advantage.

Responsibilities

• Assist the Head of Sales & Marketing in planning, development, and execution of marketing strategies and campaigns.
• Manage and grow the Company’s digital presence across social media, paid advertising, and digital marketing.
• Plan, launch, and optimize paid campaigns (Meta, Google) to drive traffic, conversions, and brand awareness.
• Conduct market research and analyse consumer trends, competitor activities, and campaign performance.
• Develop and manage content calendars, schedules, and timelines for marketing and creative teams.
• Monitor reports on campaign performance and provide recommendations for improvement.
• Mentor a team of marketing and brand specialists, including writers and designers.

Skills

Campaign management

Digital marketing

Content planning

Social media ads

Team leadership

Education

Bachelor’s Degree / Diploma in Marketing, Business, Communications, Mass Communication, or a related field

Job description

The Marketing Manager is responsible for conceptualising, planning, and executing integrated marketing campaigns that drive footfall, retail sales, and brand positioning of the Company.

What We Offer

• Performance-based incentives and bonuses
• Career growth and development opportunities

Key Responsibilities

Assist theHead of Sales & Marketingin the planning, development, and execution of marketing strategies and campaigns, includingproduct launches, promotional events, retail campaigns, and social media initiatives.

Manage and grow the Company’s digital presence across social media, paid advertising, and digital marketing.

Plan, launch, and optimize paid advertising campaigns (Meta, Google, etc.) to drive traffic, conversions, and brand awareness.

Conduct market research and analyse consumer trends, competitor activities, and campaign performance to support business decisions.

Develop and managecontent calendars, campaign schedules, and team timelines for the marketing and creative team.

Monitor and prepare reports on campaign performance, social media engagement, and promotional effectiveness, with recommendations for improvement.

Manage and mentor a team of marketing and brand specialists, including content writers, social media personnel, and graphic designers to support the overall marketing and corporate communication activities.

Key Requirements

Bachelor’s Degree / Diploma inMarketing, Business, Communications, Mass Communication, or a related field.

Minimum 5 years of working experiencein a marketing, advertising, or brand management role, including at least 1 year in a managerial or similar leadership role.

Proven track record of developing and executing successful, integrated marketing campaigns that drive measurable results, experience inretail or consumer goodswill be an added advantage.

Mastery of platforms like Google Ads and Meta Ads Manager to plan, launch, and optimize advertising campaigns.

Excellent communication and interpersonal skills in English and Bahasa Malaysia.