Marketing Manager

Tally; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Tally in Kuala Lumpur is seeking a hands-on marketing professional to develop and execute online and offline strategies that strengthen brand awareness and drive sales. You will plan campaigns, product launches, and brand-building initiatives in collaboration with internal teams and agencies.

You will manage digital marketing activities, create compelling content, monitor performance, and optimize campaigns to maximize impact within budget and timelines.

Responsibilities

• Develop and execute online and offline marketing strategies to strengthen brand awareness and drive sales.
• Plan and manage marketing campaigns, promotions, product launches and brand-building initiatives
• Manage digital marketing activities, including social media, content marketing, online advertising and digital campaigns
• Develop creative marketing content, campaigns and promotional materials that align with the brand positioning.
• Strengthen and maintain consistent brand identity and brand presence across different marketing channels.
• Conduct market research and monitor consumer trends, competitor activities and market insights to identify new opportunities.
• Work closely with internal teams, external agencies, designers, vendors and business partners to execute marketing initiatives.
• Monitor campaign performance, analyse results and recommend improvements to maximise marketing effectiveness.
• Manage marketing budgets and ensure campaigns are delivered within agreed timelines and resources.
• Be creative, proactive and hands-on, with the willingness to personally get involved in content, campaign execution and day-to-day marketing activities when required.
• Support other marketing, branding and business development initiatives as assigned.

Job description

• Develop and execute online and offline marketing strategies to strengthen brand awareness and drive sales.
• Plan and manage marketing campaigns, promotions, product launches and brand-building initiatives
• Manage digital marketing activities, including social media, content marketing, online advertising and digital campaigns
• Develop creative marketing content, campaigns and promotional materials that align with the brand positioning.
• Strengthen and maintain consistent brand identity and brand presence across different marketing channels.
• Conduct market research and monitor consumer trends, competitor activities and market insights to identify new opportunities.
• Work closely with internal teams, external agencies, designers, vendors and business partners to execute marketing initiatives.
• Monitor campaign performance, analyse results and recommend improvements to maximise marketing effectiveness.
• Manage marketing budgets and ensure campaigns are delivered within agreed timelines and resources.
• Be creative, proactive and hands-on, with the willingness to personally get involved in content, campaign execution and day-to-day marketing activities when required.
• Support other marketing, branding and business development initiatives as assigned.