Brand & Product Marketing Senior Executive

3THIRTEEN CORPORATE SERVICES SDN. BHD.; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

3THIRTEEN GROUP is seeking a driven Brand & Product Marketing Senior Executive to join our Regional Brand, Marketing & Communications Team. You will manage brand messaging, plan product launches, and coordinate packaging across multiple markets.

You will work with cross-functional teams including Creative, Digital, NPI, and Regulatory to bring products from development to market, ensuring accuracy and regulatory compliance, with a focus on delivering high-quality marketing materials.

Qualifications

• 5-6 years of experience in brand marketing, product marketing, marketing coordination, or related field.
• Diploma or Bachelor's Degree in Marketing, Business, Communications, or related discipline is preferred.
• Experience in FMCG, consumer products, packaging, lifestyle brands, or other product-driven industries is an advantage.
• Experience working with regulated industries, particularly vape, nicotine, or tobacco-related products, is an added advantage.
• Strong organisational and project coordination skills.
• Excellent attention to detail, particularly in reviewing packaging artwork and marketing materials.
• Good written and verbal communication skills in English.
• Proficiency in Microsoft Office; familiarity with project management tools and creative production processes is an advantage.
• Understanding of branding, product positioning, and marketing fundamentals.
• Familiarity with packaging artwork and working with graphic designers is an added advantage.
• Proactive, responsible, and solution-oriented, with ownership and initiative.

Responsibilities

• Support the planning and execution of brand and product marketing initiatives across AIRSCREAM, AirsPops, Ink Lords, and M13.
• Coordinate product launches and go-to-market activities with Marketing, NPI, and relevant departments.
• Develop and coordinate brand and product content across digital platforms, packaging, and retail touchpoints.
• Coordinate with regional commercial teams and distributors on product presentations, approved point-of-sale materials, brand assets, and market-specific marketing requirements.
• Manage marketing project timelines, coordinate with internal stakeholders, and follow up on deliverables to ensure projects are completed on schedule.
• Monitor market trends, competitor activities, consumer insights, and category developments to support brand and product marketing strategies.
• Work closely with Creative, Digital, Communications, Commercial, NPI, and Regulatory teams to ensure smooth coordination and execution of marketing projects.

Skills

Brand marketing

Product marketing

Marketing coordination

Brand management

Education

Diploma or Bachelor's Degree in Marketing, Business, Communications, or related

Tools

Microsoft Office

Job description

Brand & Product Marketing Senior Executive

3THIRTEEN GROUP is seeking a driven, detail-oriented and proactive Brand & Product Marketing Senior Executive to join our Regional Brand, Marketing & Communications Team. This role is ideal for someone with a strong interest in brand management, product marketing, and bringing products to market, who takes pride in delivering quality work and ensuring every detail is right.

You will work across different brands, products, and international markets, supporting brand marketing initiatives, product launches, packaging coordination, and go-to-market activities. This is an exciting opportunity to gain hands-on experience in building and managing consumer brands, working closely with cross-functional teams, and bringing products from development to market.

Job Description:

Support the planning and execution of brand and product marketing initiatives across AIRSCREAM, AirsPops, Ink Lords, and M13, ensuring consistent brand positioning and market relevance.

Coordinate product launches and go-to-market activities with Marketing, New Product Innovation (NPI), and relevant departments, ensuring timely delivery of marketing briefs, product information, and campaign materials.

Support the development and coordination of brand and product content across digital platforms, social media, packaging, and retail touchpoints, ensuring accuracy, brand consistency, and regulatory compliance.

Coordinate with regional commercial teams and distributors on product presentations, approved point-of-sale materials, brand assets, and market-specific marketing requirements.

Manage marketing project timelines, coordinate with internal stakeholders, and follow up on deliverables to ensure projects are completed accurately and on schedule.

Monitor market trends, competitor activities, consumer insights, and category developments to support brand and product marketing strategies.

Work closely with Creative, Digital, Communications, Commercial, NPI, and Regulatory teams to ensure smooth coordination and execution of marketing projects.

Job Requirements:

5-6 years of experience in brand marketing, product marketing, marketing coordination, or a related field.

Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related discipline is preferred.

Experience in FMCG, consumer products, packaging, lifestyle brands, or other product-driven industries is an advantage.

Experience working with regulated industries, particularly vape, nicotine, or tobacco-related products, is an added advantage.

Strong organisational and project coordination skills, with the ability to manage multiple projects and deadlines.

Excellent attention to detail, particularly in reviewing packaging artwork, product information, specifications, and marketing materials.

Good written and verbal communication skills in English, with the ability to coordinate effectively with different teams and stakeholders.

Proficiency in Microsoft Office. Familiarity with project management tools and creative production processes is an advantage.

Good understanding of branding, product positioning, and marketing fundamentals.

Familiarity with packaging artwork, print production, or working with graphic designers is an added advantage.

Proactive, responsible, and solution-oriented, with a strong sense of ownership, initiative, and willingness to learn.

Why Join Us?

Gain exposure to international brands, diverse consumer products, and regional marketing projects across brand management, product launches, and packaging development. Be part of a collaborative team where you can develop your expertise in brand and product marketing, work closely with different business functions, and see your contributions come to life through successful products and marketing initiatives.