Regional Brand & Product Marketing Senior Lead

3THIRTEEN CORPORATE SERVICES SDN. BHD.; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

3THIRTEEN GROUP is seeking a driven Brand & Product Marketing Senior Executive to join our Regional Brand, Marketing & Communications Team. You will manage brand messaging, plan product launches, and coordinate packaging across multiple markets.

You will work with cross-functional teams including Creative, Digital, NPI, and Regulatory to bring products from development to market, ensuring accuracy and regulatory compliance, with a focus on delivering high-quality marketing materials.

Qualifications

• 5-6 years of experience in brand marketing, product marketing, marketing coordination, or related field.
• Diploma or Bachelor's Degree in Marketing, Business, Communications, or related discipline is preferred.
• Experience in FMCG, consumer products, packaging, lifestyle brands, or other product-driven industries is an advantage.
• Experience working with regulated industries, particularly vape, nicotine, or tobacco-related products, is an added advantage.
• Strong organisational and project coordination skills.
• Excellent attention to detail, particularly in reviewing packaging artwork and marketing materials.
• Good written and verbal communication skills in English.
• Proficiency in Microsoft Office; familiarity with project management tools and creative production processes is an advantage.
• Understanding of branding, product positioning, and marketing fundamentals.
• Familiarity with packaging artwork and working with graphic designers is an added advantage.
• Proactive, responsible, and solution-oriented, with ownership and initiative.

Responsibilities

• Support the planning and execution of brand and product marketing initiatives across AIRSCREAM, AirsPops, Ink Lords, and M13.
• Coordinate product launches and go-to-market activities with Marketing, NPI, and relevant departments.
• Develop and coordinate brand and product content across digital platforms, packaging, and retail touchpoints.
• Coordinate with regional commercial teams and distributors on product presentations, approved point-of-sale materials, brand assets, and market-specific marketing requirements.
• Manage marketing project timelines, coordinate with internal stakeholders, and follow up on deliverables to ensure projects are completed on schedule.
• Monitor market trends, competitor activities, consumer insights, and category developments to support brand and product marketing strategies.
• Work closely with Creative, Digital, Communications, Commercial, NPI, and Regulatory teams to ensure smooth coordination and execution of marketing projects.

Skills

Brand marketing

Product marketing

Marketing coordination

Brand management

Education

Diploma or Bachelor's Degree in Marketing, Business, Communications, or related

Tools

Microsoft Office

Job description

3THIRTEEN GROUP is seeking a driven Brand & Product Marketing Senior Executive to join our Regional Brand, Marketing & Communications Team. You will manage brand messaging, plan product launches, and coordinate packaging across multiple markets.

You will work with cross-functional teams including Creative, Digital, NPI, and Regulatory to bring products from development to market, ensuring accuracy and regulatory compliance, with a focus on delivering high-quality marketing materials.