Marketing Executive

Mars; Petaling Jaya; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Mars in Petaling Jaya is seeking a Marketing Executive (Brand Execution & Tactical Innovation) to drive end-to-end brand work across packaging, in-market activations, and trade marketing calendars.

You will lead stage-gate projects with cross-functional teams, manage packaging artwork from concept to print, and partner with finance for P&L, pricing, and ROI, ensuring OTIF launches across Asia markets.

Qualifications

• +3 years’ experience in FMCG Marketing or equivalent experience with strong record
• Experience in collaborating with cross-functional members
• Excellent communication skill in English is required.

Responsabilités

• Lead "Lift & Shift" deployments: identify, evaluate, and adapt proven product propositions to unlock speed-to-market locally.
• Pack format innovation: manage development and launch of new pack sizes, multi-packs, and channel-tailored SKUs.
• Stage-gate project management: coordinate with R&D, Packaging Engineering, Factory Operations, Quality, Regulatory Affairs, and Commercial Strategy.
• Business case & margin delivery: work with Marketing Manager & Commercial Finance to build viable P&Ls and monitor unit economics.

Description du poste

The Marketing Executive (Brand Execution & Tactical Innovation) plays a pivotal role, as the central operational engine of the brand team, orchestrating end-to-end execution across four critical business dimensions:

• Driving tactical innovation (including regional \"lift & shift\" playbooks and pack format renovations).


• Orchestrating in-market activations and governing the integrated Trade Marketing Calendar.


• Managing rigorous marketing operations, including budget control, vendor engagement, and the complete PR/PO lifecycle.


• Directing end-to-end packaging and artwork management from concept approval through R&D, regulatory, legal & QA sign-off to production print.


• This leader bridges commercial execution, supply chain feasibility, and financial discipline to ensure market launches and activations are delivered on time, in full (OTIF), and with commercial impact.


• Markets under Scope – Japan, Korea, HKTW, Malaysia, Singapore, Thailand, Indonesia, Vietnam & Philippines

Responsibilities

• Lead \"Lift & Shift\" Deployments: Identify, evaluate, and adapt proven product propositions, formulations, and concept successes from regional or global markets to unlock speed-to-market and low-complexity growth locally.


• Pack Format Innovation: Manage the development and launch of new pack sizes, multi-packs, promotional bundles, price-point packs, and channel-tailored SKUs (e.g., E-commerce vs. Modern Trade vs. Traditional Trade/Impulse).


• Stage-Gate Project Management: Serve as project leader through the commercial stage-gate activity management process, coordinating with R&D, Packaging Engineering, Factory Operations, Quality, Regulatory Affairs, and Commercial Strategy.


• Business Case & Margin Delivery: Partner with Marketing Manager & Commercial Finance to build viable P&Ls for all tactical launches, monitoring Unit Economics, Gross Margin contribution, and cannibalization risk.

In-Market Activations & Trade Marketing Calendar

• Shopper & Trade Marketing Alignment: Partner closely with Marketing Managers, Sales and Customer Marketing to translate brand strategy into actionable Joint Business Planning (JBP) toolkits, sell-in decks, and channel execution guidelines.


• BTL Campaign Delivery: Oversee Below-The-Line (BTL) marketing initiatives, POSM (Point of Sale Materials) development, permanent/semi-permanent displays, sampling campaigns, and experiential consumer activations.


• GWP & Merchandise Development: Support the strategic ideation, industrial design, sourcing, and development of consumer premiums, Gift-With-Purchase (GWP) items, and promotional merchandise supporting brand equity.


• Post-Campaign Evaluation (PCE): Partner Marketing Managers to conduct structured post-activation reviews analysing uplift & ROI.


• SKU Master Data Lifecycle: Direct end-to-end SKU creation, item extension, system setup, and ongoing portfolio maintenance in enterprise ERP systems (e.g., SAP).


• Code Generation: Generate and govern unique Finished Goods (FG) codes, case codes, and regional retail barcodes (EAN/UPC) for all new launches, format renovations, and \"lift & shift\" SKUs.


• Commercial Pricing Administration: Partner with Commercial and Finance teams to accurately input, maintain, and update base pricing, wholesale lists, and promotional pricing structures within company systems.


• Data Accuracy & Audit Integrity: Safeguard product specifications across commercial, supply chain, and logistics systems, ensuring data integrity within mandated launch timeframes.

Marketing Operations & Financial Governance (PR/PO & Budget Management)

• Budget Tracking & Invoice Governance: Maintain meticulous marketing expenditure ledgers, conduct Goods Receipts (GR), resolve invoice mismatches with Accounts Payable, and produce quarterly vendor payment tracking reports


• PR/PO Lifecycle Execution: Oversee the timely generation, tracking, and reconciliation of Purchase Requisitions (PR) and Purchase Orders (PO) in enterprise ERP systems (e.g., SAP, Ariba, etc.).


• Vendor & Agency Coordination: Partner with Procurement to onboard creative, digital, media, and production vendors; manage master service agreements (MSAs), statements of work (SOWs), and delivery verification.


• Financial Compliance & Audit Readiness: Reconcile open Pos & resolve invoice discrepancies.

Packaging & Artwork Management

• Design-to-Print Leadership: Direct the end-to-end artwork routing workflow for all packaging redesigns, legal/compliance updates, multi-lingual packs, and new SKU rollouts.


• Cross-Functional Routing & signoffs: Orchestrate critical approvals across R&D, Food/Product Safety, Quality, Legal, Regulatory Affairs, Packaging Engineering, and Brand Marketing to ensure flawless compliance with local labelling & artwork standards.


• Pre-Press & Print Quality Assurance: Liaise with repro agencies, prepress partners, and packaging printers to review digital proofs, colour matches, barcode compliance, and print trials, avoiding costly print errors and delays.


• Artwork Asset Governance: Maintain an up-to-date repository of all master brand packaging design guidelines, cutter guides, certified dielines, and approved pack renders for digital shelf and commercial use.

Qualifications

• +3 years’ experience in FMCG Marketing or equivalent experience with strong record


• Experience in collaborating with cross-functional members


• Excellent communication skill in English is required.