Senior Brand Executive (MJ000153)

PU Prime; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

PU Prime is seeking a proactive Senior Brand Executive to drive the execution of brand experiences and marketing initiatives across international markets. You will work with the Brand team to deliver events, CSR/ESG programmes, and industry awards, turning strategies into tangible, high-quality activations.

This hands-on role requires strong ownership, creative judgement and discipline in managing timelines, vendors and budgets.

Responsibilities

• Independently coordinate and execute assigned exhibitions, conferences, networking events, seminars and regional brand activations.
• Manage event logistics, vendor sourcing, production schedules, merchandise, attendee arrangements and operational budgets.
• Coordinate Sales travel and networking requests, including event evaluation documentation, travel applications, registration, briefing materials and post-event follow-ups.
• Work with Sales and regional teams to implement lead collection, QR registration, community participation and post-event follow-up mechanisms.
• Coordinate event marketing deliverables across pre-event promotion, on-ground engagement, content capture and post-event amplification.
• Ensure all events meet approved branding, compliance, production and execution standards.
• Maintain event execution trackers, flag risks early and prepare complete handovers when required.
• Support research, outreach and evaluation of NGO and community partners based on defined strategic criteria.
• Coordinate approved CSR/ESG programmes across local partners, vendors, regional teams and internal stakeholders.
• Develop execution timelines, logistics plans, budgets, content requirements and stakeholder responsibilities.
• Coordinate programme documentation, beneficiary information, content permissions, photo/video production and impact reporting.
• Work with PR, Social and Creative teams to translate CSR activities into authentic, high-quality brand storytelling.
• Ensure programme execution aligns with PU Prime's brand values, local requirements and approved

Job description

PU Prime is looking for a proactive, highly organised Senior Brand Executive to drive the execution of brand experiences and marketing initiatives across international markets.

Working closely with the Brand team, you will support three core areas: Events & Field Marketing, CSR/ESG Programmes, and Industry Awards.

You will be responsible for executing approved marketing strategies and activation concepts into high-quality deliverables — managing timelines, vendors, stakeholders, creative assets, budgets and post-activation reporting.

This is a hands-on execution role that requires strong ownership, creative judgement and operational discipline. You should be comfortable managing multiple regional projects independently, anticipating risks and ensuring that every activation delivers value beyond simply completing the event or campaign.

We are looking for someone who can take ownership of execution, solve problems proactively and keep projects moving.

Key Responsibilities

Events & Field Marketing Execution

• Independently coordinate and execute assigned exhibitions, conferences, networking events, seminars and regional brand activations.
• Manage event logistics, vendor sourcing, production schedules, merchandise, attendee arrangements and operational budgets.
• Coordinate Sales travel and networking requests, including event evaluation documentation, travel applications, registration, briefing materials and post-event follow-ups.
• Work with Sales and regional teams to implement lead collection, QR registration, community participation and post-event follow-up mechanisms.
• Coordinate event marketing deliverables across pre-event promotion, on-ground engagement, content capture and post-event amplification.
• Ensure all events meet approved branding, compliance, production and execution standards.
• Maintain event execution trackers, flag risks early and prepare complete handovers when required.
• Support research, outreach and evaluation of NGO and community partners based on defined strategic criteria.
• Coordinate approved CSR/ESG programmes across local partners, vendors, regional teams and internal stakeholders.
• Develop execution timelines, logistics plans, budgets, content requirements and stakeholder responsibilities.
• Coordinate programme documentation, beneficiary information, content permissions, photo/video production and impact reporting.
• Work with PR, Social and Creative teams to translate CSR activities into authentic, high-quality brand storytelling.
• Ensure programme execution aligns with PU Prime's brand values, local requirements and approved