Brand Partnership Manager

Lendlease; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lendlease, through The Exchange TRX in Kuala Lumpur, is seeking a commercially driven Brand Partnership Manager to drive revenue growth via strategic partnerships, advertising sales, sponsorships and tenant collaborations.

The role requires identifying new business opportunities, managing key client relationships, and delivering innovative partnership solutions that enhance the mall experience while meeting revenue objectives.

Qualifications

• Minimum 5 years of experience in leasing, marketing, business development, or related commercial roles.
• Casual Mall Leasing experience is highly preferred.
• Mall Leasing and Mall Marketing experience is advantageous.
• Proven track record of achieving sales, revenue, or business development targets.
• Strong negotiation, networking, and stakeholder management skills.
• Self-motivated, proactive, and able to manage multiple projects in a fast-paced environment.

Responsibilities

• Drive revenue growth through brand partnerships, advertising inventory, pop-up opportunities, and promotional activations.
• Identify, develop, and secure new business opportunities with brands, agencies, retailers, and corporate partners.
• Build and maintain a strong sales pipeline to achieve revenue targets.
• Develop creative and commercially viable partnership solutions aligned with clients' marketing objectives.
• Collaborate with Leasing, Marketing, and Operations teams to deliver campaigns and projects.
• Prepare regular sales forecasts, pipeline reports, and post-campaign reviews.
• Identify opportunities to improve asset utilization and generate incremental revenue streams.

Skills

Sales negotiation

Networking

Stakeholder management

Business development

Commercial acumen

Job description

Lendlease is a real estate company with three deep capabilities – Investments, Development and Construction – which function individually to serve customers and markets but can easily function as one. We draw on this expertise to realise opportunities that create real value and returns for our partners and customers, as well as the communities who experience the places we shape.

Our investors and capital partners trust us as an active investment manager with an international remit. Through our development pipeline we create targeted, mixed-use projects in high-value markets, defined by large-scale urban renewal and long-term financial returns. Our construction capability continues our long-standing legacy as Australia’s most trusted construction partner. True collaboration and total certainty are foundations of every project we design and build.

For over 65 years, we continue to build the partnerships that lead to great investments and great places.

The Exchange TRX is a world-class experiential lifestyle destination that sits at the heart of Tun Razak Exchange, Kuala Lumpur's international financial district. With over 400 of the world's leading retailers, The Exchange TRX blends an immersive retail journey together with the beauty of nature through the 10-acre TRX City Park.

We are seeking a commercially driven Brand Partnership Manager to drive revenue growth through strategic partnerships, advertising sales, sponsorships, experiential activations, and tenant collaborations. This role is responsible for identifying new business opportunities, managing key client relationships, and delivering innovative partnership solutions that enhance the mall experience while achieving revenue objectives.

The ideal candidate is an ambitious sales professional with a strong business development mindset and proven experience within shopping malls, retail, media, advertising, events, or related industries.

Key Responsibilities

• Drive revenue growth through brand partnerships, advertising inventory, pop-up retail opportunities, and promotional activations.
• Identify, develop, and secure new business opportunities with brands, agencies, retailers, and corporate partners.
• Build and maintain a strong sales pipeline to achieve individual and departmental revenue targets.
• Develop creative and commercially viable partnership solutions tailored to clients' marketing objectives.
• Build and maintain strong relationships with tenants, agencies, advertisers, and brand partners while serving as the primary contact throughout the partnership lifecycle.
• Develop and present commercial proposals, negotiate partnership agreements, and secure opportunities that drive business growth and revenue.
• Collaborate closely with Leasing, Marketing, and Operations teams to deliver partnership campaigns, activations, and projects.
• Prepare regular sales forecasts, pipeline reports, and post-campaign performance reviews.
• Identify opportunities to improve asset utilization and generate incremental revenue streams.

About You

• Minimum 5 years of experience in leasing, marketing, business development, advertising sales, media sales, or related commercial roles
• Candidates with Casual Mall Leasing experience are highly preferred.
• Experience in both Mall Leasing and Mall Marketing will be a strong advantage.
• Key Account Managers from Advertising, Media Sales, or Events Management backgrounds are encouraged to apply.
• Proven track record of achieving sales, revenue, or business development targets.
• Strong commercial acumen with excellent negotiation, networking, and stakeholder management skills.
• Self-motivated, proactive, and results-oriented with strong problem-solving skills.
• Ability to manage multiple projects and clients in a fast-paced environment.
• Experience within the retail, property, shopping mall, media, advertising, or events industry will be an advantage.

We create award-winning urban precincts, new communities, retail precincts, and workplaces to the highest sustainability standards. We are also privileged to create essential civic and social infrastructure including state-of-the

Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets us all up for success.

To find out more about us and to explore all other opportunities visit www.lendlease.com/careers