Assistant Marketing Manager (The Exchange TRX)

Lendlease Corporation; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lendlease is a real estate leader in KL, overseeing the Exchange TRX project. We are seeking a marketing professional to drive integrated campaigns, promotions and events that boost footfall and brand presence at the mall.

With 5–8 years in retail/mall marketing, you will manage end-to-end campaigns, coordinate with agencies and tenants, monitor results, and prepare management reports, while supporting loyalty, CRM and customer engagement initiatives for a premier urban precinct.

Qualifications

• Degree in Marketing, Communications, Business, or a related discipline.
• 5-8 years of marketing experience, preferably within retail or shopping malls.
• Demonstrated experience in planning and executing integrated marketing campaigns and large-scale events.
• Strong stakeholder management and relationship-building skills.
• Experience managing budgets, analysing campaign performance, and preparing business reports.
• Commercially minded with strong project management and organisational skills.
• Excellent communication, presentation, and negotiation abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities

• Plan and execute integrated marketing campaigns, promotions, and events to drive footfall, shopper engagement, and brand awareness.
• Manage end-to-end campaign delivery, ensuring projects are executed on time and within budget.
• Coordinate with agencies, tenants, and internal stakeholders to deliver impactful marketing initiatives.
• Monitor campaign performance, analyses results, and provide recommendations to optimize effectiveness and ROI.
• Prepare campaign reports, presentations, and performance updates for management.
• Support the execution of loyalty, CRM, and customer engagement programmers.
• Oversee mall activations and events to ensure a seamless customer experience and strong brand representation.
• Support group-wide campaigns and contribute to the overall marketing strategy of the mall.

Job description

Lendlease is a real estate company with three deep capabilities – Investments, Development and Construction – which function individually to serve customers and markets but can easily function as one. We draw on this expertise to realise opportunities that create real value and returns for our partners and customers, as well as the communities who experience the places we shape. Our investors and capital partners trust us as an active investment manager with an international remit. Through our development pipeline we create targeted, mixed‑use projects in high‑value markets, defined by large‑scale urban renewal and long‑term financial returns. Our construction capability continues our long‑standing legacy as Australia’s most trusted construction partner. True collaboration and total certainty are foundations of every project we design and build. For over 65 years, we continue to build the partnerships that lead to great investments and great places.

The Exchange TRX is a world‑class experiential lifestyle destination that sits at the heart of Tun Razak Exchange, Kuala Lumpur’s international financial district. With over 400 of the world’s leading retailers, The Exchange TRX blends an immersive retail journey together with the beauty of nature through the 10‑acre TRX City Park.

Your duties include but are not limited to:

• Plan and execute integrated marketing campaigns, promotions, and events to drive footfall, shopper engagement, and brand awareness.
• Manage end‑to‑end campaign delivery, ensuring projects are executed on time and within budget.
• Coordinate with agencies, tenants, and internal stakeholders to deliver impactful marketing initiatives.
• Monitor campaign performance, analyses results, and provide recommendations to optimize effectiveness and ROI.
• Prepare campaign reports, presentations, and performance updates for management.
• Support the execution of loyalty, CRM, and customer engagement programmers.
• Oversee mall activations and events to ensure a seamless customer experience and strong brand representation.
• Support group‑wide campaigns and contribute to the overall marketing strategy of the mall.

About You:

• Degree in Marketing, Communications, Business, or a related discipline.
• 5-8 years of marketing experience, preferably within retail or shopping malls.
• Demonstrated experience in planning and executing integrated marketing campaigns and large‑scale events.
• Strong stakeholder management and relationship‑building skills.
• Experience managing budgets, analysing campaign performance, and preparing business reports.
• Commercially minded with strong project management and organisational skills.
• Excellent communication, presentation, and negotiation abilities.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.

We create award‑winning urban precincts, new communities, retail precincts, and workplaces to the highest sustainability standards. We are also privileged to create essential civic and social infrastructure including state‑of‑the‑art hospitals, universities and stadiums around the world. Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets us all up for success. Lendlease welcomes applicants regardless of gender identity, ethnicity, people with a disability, sexual orientation, or life stage.

If you do not meet all the criteria or require adjustments to proceed with your application, we encourage you to reach out for a further discussion.

Lendlease is Australia’s leading real estate business with an international investments platform. We’re city shapers, asset creators and trusted partners. Our deep property experience and bold thinking delivers innovative real estate and investment solutions. Very few organisations can build cities from scratch, including the infrastructure to connect people, with skills to design, develop, fund, build and manage, but we can. We purposefully seek to hire people who share our values and passion to make a positive impact. Whether big or small, we make a difference and all of us have a part to play in our success. Together we make a difference.