Brand Partnership Manager

Lendlease Corporation; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lendlease is seeking a commercially driven Brand Partnership Manager to drive revenue growth through strategic partnerships and advertising sales at The Exchange TRX, Kuala Lumpur. You will manage key client relationships and deliver partnership solutions that enhance the mall experience while meeting revenue objectives.

The ideal candidate has 5+ years in leasing, marketing or related commercial roles, with a strong track record in achieving sales targets and experience in mall environments or

Qualifications

• Minimum 5 years of experience in leasing, marketing, business development, advertising sales, media sales or related commercial roles.
• Casual Mall Leasing experience is highly preferred.
• Mall Leasing and Mall Marketing experience is advantageous.
• Key Account Managers from Advertising, Media Sales or Events Management backgrounds are encouraged to apply.
• Proven track record of achieving sales, revenue or business development targets.
• Strong commercial acumen with negotiation, networking and stakeholder management skills.

Responsibilities

• Drive revenue growth through brand partnerships, advertising inventory, pop-up retail opportunities and promotional activations.
• Identify, develop and secure new business opportunities with brands, agencies, retailers and corporate partners.
• Build and maintain a strong sales pipeline to achieve revenue targets.
• Develop creative and commercially viable partnership solutions aligned to clients' marketing objectives.
• Maintain relationships with tenants, agencies, advertisers and brand partners as the primary contact.
• Develop and present commercial proposals, negotiate partnership agreements and close opportunities.
• Collaborate with Leasing, Marketing and Operations to deliver campaigns and projects.
• Prepare sales forecasts, pipeline reports and post-campaign reviews.
• Identify opportunities to improve asset utilization and generate incremental revenue streams.

Skills

Negotiation

Networking

Stakeholder management

Sales targets

Commercial mindset

Pipeline development

Job description

Lendlease is a real estate company with three deep capabilities – Investments, Development and Construction – which function individually to serve customers and markets but can easily function as one. We draw on this expertise to realise opportunities that create real value and returns for our partners and customers, as well as the communities who experience the places we shape. Our investors and capital partners trust us as an active investment manager with an international remit. Through our development pipeline we create targeted, mixed-use projects in high-value markets, defined by large-scale urban renewal and long-term financial returns. Our construction capability continues our long-standing legacy as Australia’s most trusted construction partner. True collaboration and total certainty are foundations of every project we design and build. For over 65 years, we continue to build the partnerships that lead to great investments and great places.

The Exchange TRX is a world-class experiential lifestyle destination that sits at the heart of Tun Razak Exchange, Kuala Lumpur's international financial district. With over 400 of the world's leading retailers, The Exchange TRX blends an immersive retail journey together with the beauty of nature through the 10-acre TRX City Park.

About the role

We are seeking a commercially driven Brand Partnership Manager to drive revenue growth through strategic partnerships, advertising sales, sponsorships, experiential activations, and tenant collaborations. This role is responsible for identifying new business opportunities, managing key client relationships, and delivering innovative partnership solutions that enhance the mall experience while achieving revenue objectives. The ideal candidate is an ambitious sales professional with a strong business development mindset and proven experience within shopping malls, retail, media, advertising, events, or related industries.

Key Responsibilities

• Drive revenue growth through brand partnerships, advertising inventory, pop-up retail opportunities, and promotional activations.
• Identify, develop, and secure new business opportunities with brands, agencies, retailers, and corporate partners.
• Build and maintain a strong sales pipeline to achieve individual and departmental revenue targets.
• Develop creative and commercially viable partnership solutions tailored to clients' marketing objectives.
• Build and maintain strong relationships with tenants, agencies, advertisers, and brand partners while serving as the primary contact throughout the partnership lifecycle.
• Develop and present commercial proposals, negotiate partnership agreements, and secure opportunities that drive business growth and revenue.
• Collaborate closely with Leasing, Marketing, and Operations teams to deliver partnership campaigns, activations, and projects.
• Prepare regular sales forecasts, pipeline reports, and post-campaign performance reviews.
• Identify opportunities to improve asset utilization and generate incremental revenue streams.

About You

• Minimum 5 years of experience in leasing, marketing, business development, advertising sales, media sales, or related commercial roles
• Candidates with Casual Mall Leasing experience are highly preferred.
• Experience in both Mall Leasing and Mall Marketing will be a strong advantage.
• Key Account Managers from Advertising, Media Sales, or Events Management backgrounds are encouraged to apply.
• Proven track record of achieving sales, revenue, or business development targets.
• Strong commercial acumen with excellent negotiation, networking, and stakeholder management skills.
• Self-motivated, proactive, and results-oriented with strong problem-solving skills.
• Ability to manage multiple projects and clients in a fast-paced environment.
• Experience within the retail, property, shopping mall, media, advertising, or events industry will be an advantage.

We create award-winning urban precincts, new communities, retail precincts, and workplaces to the highest sustainability standards. We are also privileged to create essential civic and social infrastructure including state-of-the-art hospitals, universities and stadiums around the world.

Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets us all up for success.

To find out more about us and to explore all other opportunities visit www.lendlease.com/careers

Lendlease welcomes applicants regardless of gender identity, ethnicity, people with a disability, sexual orientation, or life stage.

Lendlease is Australia’s leading real estate business with an international investments platform. We’re city shapers, asset creators and trusted partners. Our deep property experience and bold thinking delivers innovative real estate and investment solutions. Very few organisations can build cities from scratch, including the infrastructure to connect people, with skills to design, develop, fund, build and manage, but we can. We purposefully seek to hire people who share our values and passion to make a positive impact. Whether big or small, we make a difference and all of us have a part to play in our success. Together we make a difference.