Marketing Campaigns Lead - Retail & Events

Lendlease Corporation; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lendlease is a real estate leader in KL, overseeing the Exchange TRX project. We are seeking a marketing professional to drive integrated campaigns, promotions and events that boost footfall and brand presence at the mall.

With 5–8 years in retail/mall marketing, you will manage end-to-end campaigns, coordinate with agencies and tenants, monitor results, and prepare management reports, while supporting loyalty, CRM and customer engagement initiatives for a premier urban precinct.

Qualifications

• Degree in Marketing, Communications, Business, or a related discipline.
• 5-8 years of marketing experience, preferably within retail or shopping malls.
• Demonstrated experience in planning and executing integrated marketing campaigns and large-scale events.
• Strong stakeholder management and relationship-building skills.
• Experience managing budgets, analysing campaign performance, and preparing business reports.
• Commercially minded with strong project management and organisational skills.
• Excellent communication, presentation, and negotiation abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities

• Plan and execute integrated marketing campaigns, promotions, and events to drive footfall, shopper engagement, and brand awareness.
• Manage end-to-end campaign delivery, ensuring projects are executed on time and within budget.
• Coordinate with agencies, tenants, and internal stakeholders to deliver impactful marketing initiatives.
• Monitor campaign performance, analyses results, and provide recommendations to optimize effectiveness and ROI.
• Prepare campaign reports, presentations, and performance updates for management.
• Support the execution of loyalty, CRM, and customer engagement programmers.
• Oversee mall activations and events to ensure a seamless customer experience and strong brand representation.
• Support group-wide campaigns and contribute to the overall marketing strategy of the mall.

Job description

Lendlease is a real estate leader in KL, overseeing the Exchange TRX project. We are seeking a marketing professional to drive integrated campaigns, promotions and events that boost footfall and brand presence at the mall.

With 5–8 years in retail/mall marketing, you will manage end-to-end campaigns, coordinate with agencies and tenants, monitor results, and prepare management reports, while supporting loyalty, CRM and customer engagement initiatives for a premier urban precinct.