Brand Partnership Manager

MR.DIY Group (M) Berhad; Seri Kembangan; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

MR.DIY Group (M) Berhad is seeking a Partnerships Marketing professional in Malaysia to proactively develop strategic alliances with global and local brands, financial institutions, and digital payment providers. The role drives co-marketing campaigns, negotiates terms, and aligns with internal teams to maximize campaign ROI.

The ideal candidate has at least 5 years in partnerships within Retail/FMCG, strong contract and data skills, and fluency in English and Bahasa Melayu.

Qualifications

• Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development, preferably within Retail and FMCG.
• Bachelor's degree in Marketing, Business Administration, Mass Communications, or a related discipline.
• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.
• Strong negotiation, contract management, and analytical skills with a knack for structuring win-win commercial frameworks.
• In-depth knowledge of Malaysia's retail landscape, consumer trends, consumer banking, and digital payment ecosystems.
• Professional fluency in English and Bahasa Melayu (written and spoken).
• Proficiency in Mandarin is a strong advantage given stakeholder interactions.

Responsibilities

• Strategic Alliance Development: Identify, pitch, and build partnerships with global and local brands, financial institutions, digital payments, telcos, malls and more.
• Co-Marketing Campaign Management: Lead end-to-end cross-brand promotions from strategy to deployment and launch.
• Commercial Negotiation: Drive terms to secure co-funding, subsidies, sponsorship, and media placements for ROI.
• Cross-Functional Alignment: Coordinate with Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal.
• Loyalty Ecosystem Growth: Source exclusive perks for loyalty members to drive app downloads and engagement.
• Performance & Data Analytics: Set KPIs, track results, and deliver post-campaign reports for optimization.

Skills

Strategic partnerships

Negotiation

Contract management

Data analytics

Cross-functional collaboration

English & Malay

Education

Bachelor's degree in Marketing, Business Administration, Mass Communications

Job description

Key Responsibilities:

• Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls and etc.


• Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to marketing collateral deployment and launch.


• Commercial Negotiation: Drive commercial terms to secure co-funding, promotional subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.


• Cross-Functional Alignment: Work seamlessly with internal stakeholders including Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across all channels.


• Loyalty Ecosystem Growth: Partner with external brands to source exclusive perks and privileges for members of loyalty program to drive app downloads and member engagement.


• Performance & Data Analytics: Establish campaign KPIs, track performance and deliver post-campaign evaluation reports to optimize future partnership investments.

Requirements:

• Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development, preferably within Retail and FMCG.


• Bachelor's degree in Marketing, Business Administration, Mass Communications, or a related discipline.


• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.


• Strong negotiation, contract management, and analytical skills with a knack for structuring win-win commercial frameworks.


• In-depth knowledge of Malaysia's retail landscape, consumer trends, consumer banking, and digital payment ecosystems.


• Professional fluency in English and Bahasa Melayu (written and spoken).


• Proficiency in Mandarin is a strong advantage given stakeholder interactions.


• Highly resilient, comfortable working in a fast-paced environment, and skilled at prioritizing multiple high-stakes projects simultaneously.