Brand Experience Manager (Onground Events)

Innocean Worldwide Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Work From Home Flexibility

Flexible Working Hours

Job summary

INNOCEAN Malaysia in Kuala Lumpur is seeking a Brand Experience Manager to act as a guardian of brand identity across on-ground events, coordinating with clients to deliver market-leading brand experiences. You will lead event planning, budgeting, cross-functional collaboration with marketing, sales, and product teams, and ensure CI adherence while enhancing brand reputation.

The role requires a bachelor's in Marketing/Event Management/Communications and at least 7 years of relevant experience,

Qualifications

• Bachelor’s degree in Marketing, Event Management, Communications, or related field.
• Minimum of 7 years of experience in event planning or brand experience.
• Proven track record of budget management and event execution.
• Excellent interpersonal, communication, and negotiation skills.
• Strong project management skills with attention to detail.
• Creative thinker with passion for brand innovation and audience engagement.
• Ability to work flexible hours, including evenings and weekends.

Responsibilities

• Act as a brand guardian and shape clients' market-leading brand image.
• Develop and execute on-ground event strategies and CI-compliant designs.
• Plan venues, layouts, POSM, content, logistics, and staffing.
• Manage event budgets and negotiate with vendors for cost efficiency.
• Collaborate with marketing, sales, and product teams; align with global HQ.
• Measure event KPIs and deliver post-event insights and recommendations.
• Uphold brand consistency across all events and develop space design guides.

Skills

Interpersonal communication

Negotiation skills

Project management

Creative thinking

Evenings/weekends flexibility

Education

Bachelor's degree in Marketing/Event Management/Communications

Job description

Brand Experience Manager (Onground Events)

Act as a brand guardian for clients, helping them achieve their marketing goals and contributing to the company's profit.

Develop innovative and leading brand experience projects to shape the client's market-leading brand image and enhance brand reputation.

Guiding clients in the design of retail spaces and, if required, designing and operating retail or various branded spaces.

ii. Event Planning and Execution

Develop and execute innovative on-ground event strategies that align with brand objectives and values, ensuring strict adherence to Corporate Identity (CI) and brand guidelines and engaging target audiences.

Coordinate all aspects of event planning, including venue selection, layout & POSM design, content creation, logistics, suppliers, staffing, and customer engagement activities.

Ensure events are executed seamlessly by conducting on-site management and coordination.

iii. Budget Management

Develop and manage event budgets, ensuring cost-effective use of resources while maintaining high-quality standards.

Monitor expenses and negotiate with vendors to achieve financial efficiencies.

Make documents for all spending, payment-related, and proof to clients.

iv. Cross-Functional Collaboration

Collaborate with internal teams to align brand messaging and objectives for each event.

Liaise with marketing, sales, and product teams to integrate products and services into events, demonstrating the brand’s value proposition.

Align the local activities with global strategy and objectives through active interaction with Global HQ and the client's Global HQ.

v. Stakeholder and Vendor Management

Cultivate strong relationships with vendors, service providers, and other partners to ensure the successful delivery of events.

Manage contracts, ensuring compliance with company policies and standards.

vi. Performance Analysis

Measure and analyze event success against KPIs and objectives, providing post-event reports with insights and recommendations.

Utilize feedback for continuous improvement in event delivery and brand experience.

vii. Brand Consistency and Enhancement

Uphold brand integrity by ensuring consistency in messaging and visual representation across all events.

Continuously seek opportunities to reinforce and enhance brand reputation through innovative event strategies.

Managing CI guide conformance for the showroom design, POMS, and other aspects of the client's retail agents.

Develop and deploy space design guides that become market standards.

Qualifications:

Bachelor’s degree in Marketing, Event Management, Communications, or a related field.

Minimum of 7 years of experience in event planning, brand experience, or relevant fields.

Proven track record of successful budget management and event execution.

Excellent interpersonal, communication, and negotiation skills.

Strong project management skills with attention to detail and the ability to handle multiple tasks simultaneously.

Creative thinker with a passion for brand innovation and audience engagement.

Ability to work flexible hours, including evenings and weekends as needed.

Work From Home Flexibility

Flexible Working Hours

Marketing & Communications 11-50 employees

INNOCEAN is a global marketing communications agency under the Hyundai Motor Group. Founded in Korea, we’ve expanded worldwide, delivering full-service marketing solutions across diverse industries. With strong roots in automotive, we proudly support Hyundai, Kia, and Genesis with impactful, integrated campaigns.

INNOCEAN Malaysia is our newly established office in Kuala Lumpur, supporting Kia APAC, Kia Malaysia, and Hyundai Malaysia. Our small but agile team specializes in media, events, social, account management, PR, and brand guardianship for both regional and local initiatives.

INNOCEAN is a global marketing communications agency under the Hyundai Motor Group. Founded in Korea, we’ve expanded worldwide, delivering full-service marketing solutions across diverse industries. With strong roots in automotive, we proudly support Hyundai, Kia, and Genesis with impactful, integrated campaigns.

INNOCEAN Malaysia is our newly established office in Kuala Lumpur, supporting Kia APAC, Kia Malaysia, and Hyundai Malaysia. Our small but agile team specializes in media, events, social, account management, PR, and brand guardianship for both regional and local initiatives.