Copywriter

In2 Marketing & Consulting Sdn Bhd; Kuala Lumpur; Remote; MYR 42,000 - 66,000; Full time

Job summary

In2 Marketing is seeking a creative Copywriter for a full-time remote role to develop compelling B2B content and drive marketing initiatives across platforms. You will work with the design and account teams to ensure content aligns with client objectives and brand guidelines.

The ideal candidate has at least 2 years of experience in B2B marketing, proficient in MS Office, and capable of optimizing content for digital channels and analytics.

Qualifications

• Proven copywriting experience for B2B marketing and events.
• Ability to craft long-form and short-form content across multiple formats.
• Strong written communication with a focus on enterprise tech and trends.
• Familiarity with SEM/SEO best practices for content optimization.

Responsibilities

• Conceptualise and execute marketing content for digital campaigns and on-ground activations.
• Create engaging content across a wide range of deliverables (traditional and digital).
• Ensure content aligns with client objectives and brand guidelines.
• Collaborate with Account Services, Strategic Planning, and Creative teams to drive campaigns.

Skills

B2B marketing/content writing

Content strategy

MS Office

SEO basics

Tools

MS Office Suite

Job description

In2 is an experiential marketing agency. An elite, enterprise-grade B2B experiential event agency architecting immersive corporate ecosystems that specialises in delivering a comprehensive mix of on-ground activation to translate our client's brand story into a relevant, meaningful and memorable experience for their customers.

We are entrusted with the reputation of Fortune 100 companies as well as promising SMEs around the region. So, if you are keen to design cutting-edge solutions that can push a brand forward and back that up with some good old-fashioned hard work, we have an opening that will suit you.

Job Purpose

We are looking for a creative and results-driven Copywriter with a strong ability to develop compelling B2B content and reporting to the Art Director. In this full time remote roll the successful candidate will be responsible for developing, managing and executing marketing content initiatives across various platforms and formats.

The Copywriter will work closely with the design team to ensure that all content and visual materials are aligned with clients' marketing objectives, effectively driving customer and partner engagement, brand awareness and lead generation.

Roles and Responsibilities

• Conceptualise, formulate, and manage content creation for both digital campaigns and on-ground activations
• Craft engaging long-form and short-form content across a vast range of deliverable types (both traditional and digital)
• Create quality content that supports our content strategies effectively
• Work closely with the Account Services, Strategic Planning, and Creative Services teams to initiate B2B/B2C marketing campaigns that boost visitor traffic and brand awareness
• Ensure copy standards comply with corporate brand guidelines, style guides and client objectives

Requirements

• Minimum 2+ years of industry experience (experience in B2B/event marketing preferred)
• Proficiency in Microsoft Office software, both app and web-based versions, i.e. Word, PowerPoint, Excel
• Sound knowledge and interest in digital platforms and analytics are a plus
• Ability to observe Singapore-based working hours (9 a.m. - 6 p.m. SGT, GMT+8)
• Excellent skills in B2B marketing/content writing (experience/interest in the enterprise tech landscape, emerging tech trends is preferred)
• Good grasp of SEM and SEO best practices for content optimisation
• Sound knowledge and interest in digital and social media, as well as accompanying analytics platforms
• Vast knowledge of marketing disciplines, applications and best practices
• Highly responsible and able to work under pressure
• A healthy respect for deadlines and individual accountability
• The passion to bring new ideas to fruition
• Meticulous; delivers consistently high quality of work
• Excellent communication, presentation, and interpersonal skills
• A strong eye for design layout, plus content direction and visualisation, is preferred
• Only applicants with relevant portfolios will be considered

Advertising, Marketing & Communications Services 51-100 employees

At In2 Marketing, we specialize in activating brands by delivering an integrated mix of transformative on-ground experiences and digital marketing campaigns. Our vast clientele spans across a wide range of categories, representing some of the largest companies from the tech industry to the finance industry.

As a Hybrid Marketing Agency, we provide innovative hybrid marketing solutions on-ground and online, with core specializations in:

Signature campaigns

Event management

Our combined expertise, partnerships and alliance and dedication to delivering the most effective marketing results on time will enable you to engage anyone, anytime. That’s what makes us In2.

At In2 Marketing, we specialize in activating brands by delivering an integrated mix of transformative on-ground experiences and digital marketing campaigns. Our vast clientele spans across a wide range of categories, representing some of the largest companies from the tech industry to the finance industry.

As a Hybrid Marketing Agency, we provide innovative hybrid marketing solutions on-ground and online, with core specializations in:

Signature campaigns

Event management

Our combined expertise, partnerships and alliance and dedication to delivering the most effective marketing results on time will enable you to engage anyone, anytime. That’s what makes us In2.