The Senior Executive, Events is responsible for planning, coordinating and executing marketing, brand, product, customer and dealer events for client.
The role ensures that all events are delivered professionally, on schedule and within approved budgets, while maintaining brand consistency, operational efficiency and compliance with safety and procurement requirements.
The position requires strong project coordination, vendor management and on-site execution capabilities to deliver engaging brand experiences and support business and marketing objectives.
Key Responsibilities
1. Event Planning & Project Management
- Plan, coordinate and execute a range of marketing and corporate events, including product launches, roadshows, exhibitions, customer engagement activities, dealer events, media events and corporate functions.
- Develop detailed event plans, including objectives, event briefs, timelines, budgets, programme flows and logistical requirements.
- Coordinate event requirements with internal stakeholders, marketing teams, dealers, agencies and external partners.
- Prepare and maintain event project trackers, checklists and execution schedules to ensure all deliverables are completed on time.
- Identify potential operational risks and develop contingency plans to minimise disruptions.
- Ensure events are aligned with marketing objectives, target audiences and brand positioning.
2. Vendor, Agency & Stakeholder Coordination
- Liaise with event agencies, venues, production houses, suppliers and other external service providers.
- Coordinate quotations, vendor proposals, procurement requirements and approval processes.
- Manage event logistics, including venue arrangements, equipment, staging, audiovisual requirements, creative materials, signage, manpower and transportation.
- Coordinate vehicle display arrangements, including vehicle allocation, movement, placement and presentation requirements.
- Liaise with relevant parties to obtain necessary event permits, approvals and venue clearances.
- Monitor vendor deliverables to ensure compliance with agreed specifications, quality standards and timelines.
- Maintain effective communication with internal and external stakeholders throughout event preparation and execution.
3. On-Site Event Execution
- Oversee event setup, rehearsals, registration, programme coordination, live execution and dismantling.
- Act as a key on-site coordinator to ensure smooth event operations and timely resolution of issues.
- Coordinate event manpower, suppliers, agencies and other relevant parties during event execution.
- Ensure event materials, displays and branding comply with client's brand guidelines.
- Monitor event schedules and coordinate necessary adjustments to maintain programme flow.
- Ensure compliance with applicable safety requirements, venue regulations and operational procedures.
- Support management of unexpected situations and implement appropriate contingency measures.
4. Budget Management & Reporting
- Prepare event budget estimates and monitor expenditure against approved budgets.
- Track event-related expenses, vendor quotations, purchase orders and supporting documentation.
- Ensure adherence to procurement policies, approval processes and financial controls.
- Support cost optimisation without compromising event quality or operational requirements.
- Prepare post-event reports covering event outcomes, attendance, expenditure, feedback, operational challenges and recommendations.
- Consolidate event documentation and identify opportunities to improve future event planning and execution.
Key Performance Indicators
- Percentage of events delivered on schedule.
- Adherence to approved event budgets.
- Quality and effectiveness of event execution.
- Compliance with brand, procurement and safety requirements.
- Vendor performance and delivery standards.
- Stakeholder satisfaction and post-event feedback.
- Timely submission of event reports and documentation.
Qualifications & Experience
- Diploma or Bachelor's Degree in Marketing, Event Management, Communications, Business Administration or a related discipline.
- Preferably 3-5 years of relevant experience in event management, brand activation, marketing events or project coordination.
- Proven experience coordinating product launches, roadshows, exhibitions or corporate events.
- Experience managing external agencies, vendors and event suppliers.
- Strong understanding of event budgeting, project timelines and logistical planning.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Experience in the automotive, consumer or agency environment would be an advantage.
- Strong planning, organisational and project coordination skills.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and competing priorities.
- Strong vendor management and negotiation capabilities.
- Good budget management and cost awareness.
- Resourceful, adaptable and solutions-oriented.
- Strong attention to detail and ability to work under pressure.
- Ability to work independently and collaboratively with diverse stakeholders.