Brand Experience Lead — Onsite Events & Strategy

Innocean Worldwide Malaysia; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Work From Home Flexibility

Flexible Working Hours

Job summary

INNOCEAN Malaysia in Kuala Lumpur is seeking a Brand Experience Manager to act as a guardian of brand identity across on-ground events, coordinating with clients to deliver market-leading brand experiences. You will lead event planning, budgeting, cross-functional collaboration with marketing, sales, and product teams, and ensure CI adherence while enhancing brand reputation.

The role requires a bachelor's in Marketing/Event Management/Communications and at least 7 years of relevant experience,

Qualifications

• Bachelor’s degree in Marketing, Event Management, Communications, or related field.
• Minimum of 7 years of experience in event planning or brand experience.
• Proven track record of budget management and event execution.
• Excellent interpersonal, communication, and negotiation skills.
• Strong project management skills with attention to detail.
• Creative thinker with passion for brand innovation and audience engagement.
• Ability to work flexible hours, including evenings and weekends.

Responsibilities

• Act as a brand guardian and shape clients' market-leading brand image.
• Develop and execute on-ground event strategies and CI-compliant designs.
• Plan venues, layouts, POSM, content, logistics, and staffing.
• Manage event budgets and negotiate with vendors for cost efficiency.
• Collaborate with marketing, sales, and product teams; align with global HQ.
• Measure event KPIs and deliver post-event insights and recommendations.
• Uphold brand consistency across all events and develop space design guides.

Skills

Interpersonal communication

Negotiation skills

Project management

Creative thinking

Evenings/weekends flexibility

Education

Bachelor's degree in Marketing/Event Management/Communications

Job description

INNOCEAN Malaysia in Kuala Lumpur is seeking a Brand Experience Manager to act as a guardian of brand identity across on-ground events, coordinating with clients to deliver market-leading brand experiences. You will lead event planning, budgeting, cross-functional collaboration with marketing, sales, and product teams, and ensure CI adherence while enhancing brand reputation.

The role requires a bachelor's in Marketing/Event Management/Communications and at least 7 years of relevant experience,