Branch Growth Leader: Sales, Service & Compliance

AFFIN Group; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Group is seeking an experienced leader to head a high-performing branch team in Malaysia. You will drive sales, manage daily operations, and ensure strict regulatory compliance while delivering exceptional customer experiences.

Ideal candidates hold 5+ years in retail banking with leadership experience, know products and compliance frameworks, and can coach teams to achieve targets while mitigating risk.

Qualifications

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter.
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.

Responsibilities

• Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.
• Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
• Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.
• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.
• Ensure service accuracy and timely response to CCQ and feedback.

Skills

Sales leadership

Regulatory compliance

Customer service

People development

Communication

Analytical

Job description

AFFIN Group is seeking an experienced leader to head a high-performing branch team in Malaysia. You will drive sales, manage daily operations, and ensure strict regulatory compliance while delivering exceptional customer experiences.

Ideal candidates hold 5+ years in retail banking with leadership experience, know products and compliance frameworks, and can coach teams to achieve targets while mitigating risk.