Bancassurance Product Manager

HLB; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Hong Leong Bank is seeking a Senior Product Manager to lead the Bancassurance product portfolio and sales enablement in Malaysia. You will own the end-to-end lifecycle, optimize partner channels, and design high-impact sales frameworks.

The role requires 10+ years in insurance product management with bancassurance or financial services partnerships, and a proven track record in product-led enablement and analytics.

Qualifications

• 10+ years in insurance product management with bancassurance or financial services partnerships.
• Proven success in product-led sales enablement that drives frontline activation.
• Ability to translate complex datasets into profitable product iterations.

Responsibilities

• Define and lead the overall product strategy, value proposition, and commercial roadmap for the Banca channel.
• Build scalable sales enablement tools, dashboards, and training for frontline teams.
• Lead analytics on product mix, channel performance, and conversion to address gaps.
• Manage internal and bank-partner stakeholder relationships and grow the product stream.
• Lay groundwork for expansion, including hiring and mentoring a squad of PMs.

Job description

If you are looking to excel and make a difference, take a closer look at us...

We are seeking a strategic and execution-focused Senior Product Manager to spearhead our Bancassurance product portfolio and sales enablement stream. In this role, you will develop and drive the end-to-end product lifecycle, optimize complex partner distribution channels, and design high-impact sales enablement frameworks.

Key Responsibilities

• Strategic Leadership: Drive the overarching product strategy, value proposition, and commercial roadmap for the Banca channel.
• Stream Ownership: Architect, build, and scale the sales enablement stream, ensuring frontline teams have the tools, dashboards, and training to maximize productivity.
• Performance Architecture: Lead deep-dive analytics into product mix, regional conversion rates, and channel performance to proactively address commercial gaps.
• Stakeholder Management: Manage and influence high-level relationships between internal product teams and external banking partners.
• Team Growth: Lay the groundwork for the stream’s expansion, with the future responsibility of hiring, mentoring, and leading a dedicated squad of product managers.

Key Deliverables

• Long-term Banca product roadmap and commercial go-to-market strategies.
• Scalable sales enablement models, toolkits, and digital dashboards for bank partners.
• Comprehensive performance reviews and intervention plans for underperforming segments.
• Post-campaign optimization frameworks based on customer behaviour and conversion data.

Qualifications & Skills

• Experience: 10+ years of experience in insurance product management, with a proven track record in Bancassurance or financial services partnerships.
• Enablement Expertise: Demonstrated success in building product-led sales enablement strategies that directly drive frontline activation.
• Analytical Mastery: Expert at translating complex datasets (sales data, customer complaints, economics) into highly profitable product iterations.

Certification/Licensing Requirements:

• Pre Contract Exam (PCE) and Takaful Basic Exam (TBE) certification would be advantageous though not mandatory

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our Digital at the Core ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.