Executive - Regional Wealth Management (Bancassurance)

Hong Leong Bank; Malaysia; On-site; MYR 90,000 - 150,000; Full time

Job summary

Hong Leong Bank in Malaysia is seeking a Product Management/Sales Enablement professional to shape strategy, refine product positioning, and drive data‑driven improvements. The role collaborates across marketing, sales, and product teams to optimise journeys and performance.

The successful candidate will analyze regional performance, support launches, and develop tools to uplift frontline productivity and customer engagement.

Qualifications

• Experience in product management, sales enablement, or business analysis (banking/financial services a plus).
• Strong ability to track impact, analyze data, and provide data-backed insights.
• Proven track record launching products and maintaining marketing collateral/websites.

Responsibilities

• Shape product strategy and maintain a roadmap aligned with growth priorities.
• Analyze sales performance, product mix, and conversion across regions and channels.
• Develop interventions across product positioning, campaigns, and sales models.
• Drive product-led sales enablement tools, initiatives, and training.
• Design and refine product-driven sales journeys using post-campaign data.
• Assess product economics, sustainability, and market viability.

Skills

Product management

Sales enablement

Business analysis

Analytical skills

Communication

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities

• Strategy & Roadmap: Provide input into shaping product strategy and maintain the product roadmap aligned with growth priorities.
• Performance Analysis: Analyse sales performance, product mix, and conversion rates across regions and channels to diagnose performance gaps.
• Intervention & Optimization: Develop targeted interventions across product positioning, campaigns, and sales models to address underperforming segments.
• Sales Enablement: Drive product-led sales enablement tools, initiatives, and training to improve frontline productivity and activation.
• Customer Experience: Design and refine product-driven sales journeys, using post-campaign data to optimize engagement.
• Commercial Viability: Assess product economics, sustainability, and market viability.

Key Deliverables

• Product development, launch plans, and proposition roadmaps.
• Customer and frontline sales campaign planning, launch, tracking and fulfilment.
• Sales and customer lead analysis reports.
• Sales and training support.
• Product performance dashboards segmented by region and channel.
• Momentum review outputs and structured action plans to drive sales uplift.
• Website management, collateral maintenance, and training materials.

Qualifications & Skills

• Experience: Experience in product management, sales enablement, or business analysis (Banca/Financial services experience is a plus).
• Analytical Skills: Strong ability to track impact, analyze data, and provide data-backed insights to refine products.
• Execution: Proven track record of managing product launches and maintaining marketing collateral/websites.
• Communication: Exceptional ability to collaborate across teams and translate complex product features into simple sales tools.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.