Head of Wealth Planning - Bancassurance

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 300,000 - 520,000; Full time

Job summary

Hong Leong Bank Berhad seeks a senior Bancassurance leader to drive growth for Conventional and Takaful solutions within the Private and Priority Banking segments. You will establish sales governance, coach frontline Banca advisors, and personally lead initiatives to unlock high-value insurance sales across the PVPB segment.

The role reports to senior leadership and requires extensive experience in bancassurance, leadership, and stakeholder management to deliver ambitious targets and sustain

Qualifications

• 10+ years of bancassurance or high-net-worth insurance distribution experience.
• 5+ years in a leadership/people management role with track record of managing high-performing sales teams.
• Experience navigating Private and Priority banking segments.
• Strong analytical skills and ability to translate metrics into actionable strategies.
• Excellent stakeholder management and communication with senior regional bank leaders.

Responsibilities

• Lead PVPB sales leadership and segment expansion.
• Support and unlock sales pipelines as primary advisory and sales partner for frontline.
• Be the primary contact for PVPB Banca sales activities, inquiries, and escalations.
• Resolve sales challenges and operational issues for frontline and BA teams.
• Develop and execute the PVPB bancassurance strategy to meet sales targets.
• Identify and pursue new market opportunities to deepen wallet share.
• Collaborate with Regional Heads/Area Managers to maximize bancassurance activity.
• Monitor trends and refine HNW insurance propositions.

Skills

Bancassurance leadership

Sales leadership

Stakeholder management

Analytical skills

Strategic planning

Education

Bachelor’s degree in Business, Finance, Economics, or related field

Professional financial/insurance certifications

Job description

If you are looking to excel and make a difference, take a closer look at us…

Overview

This position is responsible for driving, leading and supporting the commercial growth, and market expansion of Conventional and Takaful Bancassurance solutions across the Private and Priority Banking segments. The leader will establish rigorous sales governance, directly enable and support frontline Banca advisory talent, and take personal lead accountability for supporting and unlocking high-value insurance sales across the Priority and Private segment. This role reports to the Head - Regional Wealth Management (Insurance & Wealth Planning).

Job Responsibilities

• PVPB Sales Leadership & Segment Expansion
• Take the lead in supporting and unlocking sales pipelines within the PVPB segment by acting as the primary advisory and sales partner for frontline.
• Be the primary support contact point for all PVPB Banca sales activities, inquiries, and escalations.
• Proactively resolve all PVPB and BA sales challenges, operational issues, and special requests from the frontline.
• Develop and execute the overall PVPB bancassurance strategy to achieve ambitious sales targets and business goals for both Conventional and Takaful solutions.
• Identify, structure, and pursue new market opportunities to deepen wallet share.
• Collaborate closely with PVPB Regional Heads and Area Managers to maximize bancassurance activity and penetration at all PBCs and key retail branches.
• Monitor market trends and competitor movements to continuously refine the bank's HNW insurance proposition.
• Frontline Sales Support & Capability Enablement
• Directly support and enable Bancassurance Advisors (BAs) by providing on-ground coaching, joint-field work, and advanced technical support for complex, high-ticket cases.
• Lead the strategic Banca capability uplift and continuous technical training for both the BA team and the PVPB frontline.
• Champion the integration of insurance solutions into holistic wealth preservation and asset distribution pitches for the bank’s HNW clients.
• Foster a highly collaborative, competitive, and compliant sales culture that minimizes attrition and maximizes productivity.
• Sales Governance, Tracking & Reporting
• Establish and manage a rigorous weekly sales tracking, pipeline management, and forecasting solution across all assigned regions.
• Deliver data-driven weekly performance reports, trend analyses, and strategic insights directly to PVPB leadership and Regional Head, Insurance and Wealth Planning.
• Oversee and support all PVPB Banca reporting requirements to ensure timely business updates.
• Take end-to-end ownership of all Replacement Policy and Persistency reporting, monitoring, and quality control for both the BA and PVPB segments.
• Implement proactive remedial interventions and sales strategies for underperforming BA and centres based on weekly metrics.
• Maintain highly effective, influential relationships with internal banking leaders and external insurance product partners to ensure seamless product alignment.

Job Requirements

Education & Qualifications

• Bachelor’s degree in Business, Finance, Economics, or a related field.
• Professional financial/insurance certifications

Experience & Skills

• Minimum 10 years of experience in bancassurance, or high-net-worth insurance distribution.
• At least 5 years in a leadership/people management role, with a proven track record of managing high-performing sales teams.
• Demonstrated experience navigating the nuances of both the Private and Priority banking segments.
• Strong analytical skills with a proven ability to manage weekly sales data and convert metrics into actionable strategies.
• Exceptional stakeholder management and communication skills to influence senior regional bank leaders.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.