Manager - Business & Corporate Banking (Bancassurance)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 110,000 - 170,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a Manager for Business & Corporate Banking (Bancassura nce) to expand portfolio performance by selling General and Life insurance solutions and by strengthening partner and client relationships.

The role focuses on creating targeted campaigns across bank channels, managing cross-selling initiatives, and partnering with product and insurance teams to tailor competitive products for key customer segments. Strong sales leadership and training delivery are essential.

Qualifications

• 3–5 years in business development, partner management, or marketing within insurance or bancassurance.
• Deep understanding of General or Life Insurance products, underwriting principles, and distribution channels.
• Proficiency in sales reporting, data analysis, and pipeline management tools.

Responsibilities

• Design, launch, and execute targeted sales and marketing campaigns across bank channels to achieve revenue targets.
• Build and deepen strategic relationships with partner bank, branch networks, and internal business units to drive performance and cross‑selling.
• Identify cross‑selling and up‑selling opportunities within the bank's client base and strategize for high policy retention.
• Collaborate with product teams and insurance partners to create and market competitive insurance products for customer segments.
• Plan and conduct training modules and coaching for Bank Business Development/Sales staff to boost confidence and sales effectiveness.

Skills

Business development

Partner management

Sales and marketing

Insurance knowledge

Stakeholder management

Job description

If you are looking to excel and make a difference, take a closer look at us…

Overview

The Manager, Business & Corporate Banking (Bancassurance) is responsible for expanding portfolio performance across both General and Life insurance solutions while fostering strong partner and client relationships.

Job Responsibilities

• Design, launch, and execute targeted sales and marketing campaigns across bank channels to achieve revenue targets, boost lead conversion, and drive product penetration.
• Build, manage, and deepen strategic relationships with key stakeholders within the partner bank, branch networks, and internal business units to drive consistent performance and cross‑selling.
• Identify cross‑selling and up‑selling opportunities within the bank's client base while establishing strategies to ensure high policy retention rates.
• Collaborate closely with product development teams and insurance partners to create, refine, and market competitive insurance products tailored to the bank’s customer segments.
• Plan and conduct structured training modules, product briefings, and ongoing coaching for Bank Business Development/Sales staff to build product confidence and sales effectiveness.

Skills & Experience We Are Looking For

• Minimum 3 to 5 years of relevant experience in business development, partner management, or marketing within the General Insurance or Bancassurance sector.
• Prior experience working directly with or within retail/commercial banking channels is highly advantageous.
• In-depth understanding of General or Life Insurance products, underwriting principles, and distribution channels.
• Proficiency in sales reporting, data analysis, and pipeline management tools.
• Exceptional interpersonal and stakeholder management skills.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.