Bancassurance Product Manager

Hong Leong Bank; Malaysia; On-site; MYR 180,000 - 320,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks a Senior Product Manager to lead the Bancassurance product portfolio and sales enablement, owning the end-to-end lifecycle and partner distribution.

You will design scalable sales enablement frameworks, analyze performance data, and guide a squad of product managers as the channel grows. This role champions data-driven decisions and cross-functional collaboration across business units.

Qualifications

• 10+ years in insurance product management.
• Experience with Bancassurance or financial services partnerships.
• Strong analytics to drive profitable product iterations.
• Ability to build sales enablement frameworks and tools.

Responsibilities

• Define and drive the product strategy and commercial roadmap for the Banca channel.
• Architect and scale the sales enablement stream with tools, dashboards, and training.
• Lead deep-dive analytics into product mix, regional conversion rates, and channel performance.
• Manage relationships between internal product teams and external bank partners.

Skills

Bancassurance experience

Sales enablement

Analytical mindset

Leadership

Education

PCE certification

TBE certification

Job description

If you are looking to excel and make a difference, take a closer look at us…

Role Overview

We are seeking a strategic and execution-focused Senior Product Manager to spearhead our Bancassurance product portfolio and sales enablement stream. In this role, you will develop and drive the end-to-end product lifecycle, optimize complex partner distribution channels, and design high-impact sales enablement frameworks.

Key Responsibilities

• Strategic Leadership: Drive the overarching product strategy, value proposition, and commercial roadmap for the Banca channel.
• Stream Ownership: Architect, build, and scale the sales enablement stream, ensuring frontline teams have the tools, dashboards, and training to maximize productivity.
• Performance Architecture: Lead deep-dive analytics into product mix, regional conversion rates, and channel performance to proactively address commercial gaps.
• Stakeholder Management: Manage and influence high-level relationships between internal product teams and external banking partners.
• Team Growth: Lay the groundwork for the stream's expansion, with the future responsibility of hiring, mentoring, and leading a dedicated squad of product managers.

Key Deliverables

• Long-term Banca product roadmap and commercial go-to-market strategies.
• Scalable sales enablement models, toolkits, and digital dashboards for bank partners.
• Comprehensive performance reviews and intervention plans for underperforming segments.
• Post-campaign optimization frameworks based on customer behaviour and conversion data.

Qualifications & Skills

• Experience: 10+ years of experience in insurance product management, with a proven track record in Bancassurance or financial services partnerships.
• Enablement Expertise: Demonstrated success in building product-led sales enablement strategies that directly drive frontline activation.
• Analytical Mastery: Expert at translating complex datasets (sales data, customer complaints, economics) into highly profitable product iterations.
• Certification/Licensing Requirements: Pre Contract Exam (PCE) and Takaful Basic Exam (TBE) certification would be advantageous though not mandatory.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our Digital at the Core ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organization.

Hong Leong Bank (HLB) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.