Bancassurance Product Manager

Hong Leong Bank; Kuala Lumpur; On-site; MYR 240,000 - 360,000; Full time

Job summary

Hong Leong Bank seeks a Senior Product Manager to lead the Bancassurance product portfolio and drive the sales enablement stream across partner channels. You will own end-to-end product lifecycle, optimize distribution partnerships, and design scalable tools, dashboards, and training for frontline teams.

The role requires a strategic thinker with 10+ years in insurance product management, strong analytical capabilities, and experience in bancassurance partnerships.

Qualifications

• 10+ years of experience in insurance product management, with proven Bancassurance or partnerships experience.
• Enablement expertise in building product-led sales enablement strategies that drive frontline activation.
• Strong analytical skills translating datasets into profitable product iterations.

Responsibilities

• Lead strategy, value proposition, and commercial roadmap for the Banca channel.
• Architect and scale the sales enablement stream with tools, dashboards, and training for frontline teams.
• Perform deep-dive analytics on product mix, conversion rates, and channel performance to address gaps.
• Manage and influence relationships between internal product teams and external banking partners.
• Lay groundwork for scale, mentoring and leading a team of product managers.

Skills

Bancassurance

Product strategy

Sales enablement

Analytical mastery

Job description

## Bancassurance Product ManagerApply: HLT-Hong Leong Tower: Full time: Posted Today: End Date: December 31, 2026 (30+ days left to apply): JR0000026305**If you are looking to excel and make a difference, take a closer look at us...****Role Overview**We are seeking a strategic and execution-focused **Senior Product Manager** to spearhead our **Bancassurance product portfolio and sales enablement stream**. In this role, you will develop and drive the end-to-end product lifecycle, optimize complex partner distribution channels, and design high-impact sales enablement frameworks. **Key Responsibilities*** **Strategic Leadership:** Drive the overarching product strategy, value proposition, and commercial roadmap for the Banca channel.* **Stream Ownership:** Architect, build, and scale the sales enablement stream, ensuring frontline teams have the tools, dashboards, and training to maximize productivity.* **Performance Architecture:** Lead deep-dive analytics into product mix, regional conversion rates, and channel performance to proactively address commercial gaps.* **Stakeholder Management:** Manage and influence high-level relationships between internal product teams and external banking partners.* **Team Growth:** Lay the groundwork for the stream's expansion, with the future responsibility of hiring, mentoring, and leading a dedicated squad of product managers. **Key Deliverables*** Long-term Banca product roadmap and commercial go-to-market strategies.* Scalable sales enablement models, toolkits, and digital dashboards for bank partners.* Comprehensive performance reviews and intervention plans for underperforming segments.* Post-campaign optimization frameworks based on customer behaviour and conversion data. **Qualifications & Skills*** **Experience:** 10+ years of experience in insurance product management, with a proven track record in **Bancassurance** or financial services partnerships.* **Enablement Expertise:** Demonstrated success in building product-led sales enablement strategies that directly drive frontline activation.* **Analytical Mastery:** Expert at translating complex datasets (sales data, customer complaints, economics) into highly profitable product iterations. **Certification/Licensing Requirements:*** Pre Contract Exam (PCE) and Takaful Basic Exam (TBE) certification would be advantageous though not mandatory*About Hong Leong Bank**We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.**We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.**Realise your full potential at Hong Leong Bank by applying now.*