Head of Wealth Planning - Bancassurance

Hong Leong Bank; Malaysia; On-site; MYR 350,000 - 550,000; Full time

Job summary

Hong Leong Bank is seeking a Senior Bancassurance Sales Leader to drive growth in Conventional and Takaful bancassurance within the Private and Priority Banking segments. The role focuses on leading sales governance, enabling frontline Banca advisers, and expanding market share for high-value insurance solutions.

The position reports to the Head of Regional Wealth Management (Insurance & Wealth Planning) and requires extensive bancassurance experience, senior leadership capabilities, and

Qualifications

• 10+ years of bancassurance or high-net-worth insurance distribution experience.
• 5+ years in a leadership/people management role.
• Demonstrated ability to navigate Private and Priority banking segments.
• Strong analytical skills to manage weekly data and convert metrics into actions.

Responsibilities

• Lead PVPB sales leadership and segment expansion to drive bancassurance growth for Conventional and Takaful across Private and Priority Banking.
• Provide frontline Banca coaching, high-value case support, and capability uplift to ensure a high-performing sales team.
• Establish and own rigorous sales governance, tracking, forecasting, and reporting across regions; ensure data-driven insights reach PVPB leadership.

Skills

Leadership

Stakeholder management

Analytical skills

Sales leadership

Team building

Education

Bachelor’s degree in Business, Finance, Economics, or related field

Job description

Overview

If you are looking to excel and make a difference, take a closer look at us… Overview This position is responsible for driving, leading and supporting the commercial growth, and market expansion of Conventional and Takaful Bancassurance solutions across the Private and Priority Banking segments. The leader will establish rigorous sales governance, directly enable and support frontline Banca advisory talent, and take personal lead accountability for supporting and unlocking high-value insurance sales across the Priority and Private segment.. This role reports to the Head - Regional Wealth Management (Insurance & Wealth Planning).

Job Responsibilities

• 1. PVPB Sales Leadership & Segment Expansion Take the lead in supporting and unlocking sales pipelines within the PVPB segment by acting as the primary advisory and sales partner for frontline. Be the primary support contact point for all PVPB Banca sales activities, inquiries, and escalations. Proactively resolve all PVPB and BA sales challenges, operational issues, and special requests from the frontline. Develop and execute the overall PVPB bancassurance strategy to achieve ambitious sales targets and business goals for both Conventional and Takaful solutions. Identify, structure, and pursue new market opportunities to deepen wallet share. Collaborate closely with PVPB Regional Heads and Area Managers to maximize bancassurance activity and penetration at all PBCs and key retail branches. Monitor market trends and competitor movements to continuously refine the bank's HNW insurance proposition.
• 2. Frontline Sales Support & Capability Enablement Directly support and enable Bancassurance Advisors (BAs) by providing on-the-ground coaching, joint-field work, and advanced technical support for complex, high-ticket cases. Lead the strategic Banca capability uplift and continuous technical training for both the BA team and the PVPB frontline. Champion the integration of insurance solutions into holistic wealth preservation and asset distribution pitches for the bank’s HNW clients. Foster a highly collaborative, competitive, and compliant sales culture that minimizes attrition and maximizes productivity.
• 3. Sales Governance, Tracking & Reporting Establish and manage a rigorous weekly sales tracking, pipeline management, and forecasting solution across all assigned regions. Deliver data-driven weekly performance reports, trend analyses, and strategic insights directly to PVPB leadership and Regional Head, Insurance and Wealth Planning. Oversee and support all PVPB Banca reporting requirements to ensure timely business updates. Take end-to-end ownership of all Replacement Policy and Persistency reporting, monitoring, and quality control for both the BA and PVPB segments. Implement proactive remedial interventions and sales strategies for underperforming BA and centres based on weekly metrics. Maintain highly effective, influential relationships with internal banking leaders and external insurance product partners to ensure seamless product alignment.

Job Requirements

• Bachelor’s degree in Business, Finance, Economics, or a related field.
• Professional financial/insurance certifications
• Minimum 10 years of experience in bancassurance, or high-net-worth insurance distribution.
• At least 5 years in a leadership/people management role, with a proven track record of managing high-performing sales teams.
• Demonstrated experience navigating the nuances of both the Private and Priority banking segments.
• Strong analytical skills with a proven ability to manage weekly sales data and convert metrics into actionable strategies.
• Exceptional stakeholder management and communication skills to influence senior regional bank leaders.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation.

Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations.

To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.

HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.