Assistant VP, Marketing Analytics & Customer Insights

UOB; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

2201 United Overseas Bank (Malaysia) Bhd is seeking a Business Analytics specialist to maximise customer value through decision modeling and customer analytics across the Customer Life Cycle. You will collaborate with product and portfolio management on campaigns, programmes and performance metrics.

Responsibilities include identifying trends from customer analytics, marketing models and campaign results, developing and validating predictive models, and generating regular portfolio reports for

Responsibilities

• Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and customer analytics
• Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product programmes, pre-campaign analyses, performance metrics, etc
• Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models, campaign results and other relevant customer/product information
• Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle: market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback
• Generate regular portfolio reports for senior management, segment, channel and marketing, etc

Skills

Customer analytics

Predictive modeling

Decision modeling

Portfolio analytics

Data analysis

Job description

2201 United Overseas Bank (Malaysia) Bhd is seeking a Business Analytics specialist to maximise customer value through decision modeling and customer analytics across the Customer Life Cycle. You will collaborate with product and portfolio management on campaigns, programmes and performance metrics.

Responsibilities include identifying trends from customer analytics, marketing models and campaign results, developing and validating predictive models, and generating regular portfolio reports for