Analytics & Insights Leader, Marketing Strategy

Prudential plc; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Prudential plc in Kuala Lumpur is seeking a Senior Analytics Manager to drive analytical roadmaps and metrics for the marketing team. You will lead a team of analysts, collaborate with senior stakeholders across analytics, marketing, underwriting and management to steer data-driven decisions.

The role involves data mining, forecasting and management reporting, with a focus on deploying models and self-service analytics platforms such as QlikSense and SAS-based workflows.

Qualifications

• Bachelor or Master in a quantitative field from a reputable university.
• 9+ years of managerial experience in banking/insurance marketing, with focus on analytics.
• Experience with SAS, R, Hadoop and QlikSense is required.
• Understanding of marketing, finance and credit exposure is an advantage.
• Strong leadership and stakeholder management skills.

Responsibilities

• Drive analytical roadmaps and metrics for the marketing team using statistical and BI tools.
• Lead a team of analysts in interpreting data to support strategic decisions.
• Collaborate with senior stakeholders in analytics infrastructure and ecosystem.

Skills

SAS

R

Hadoop

QlikSense

Education

Bachelor's degree in quantitative field

Master's degree in quantitative field

Tools

Power BI

Job description

Prudential plc in Kuala Lumpur is seeking a Senior Analytics Manager to drive analytical roadmaps and metrics for the marketing team. You will lead a team of analysts, collaborate with senior stakeholders across analytics, marketing, underwriting and management to steer data-driven decisions.

The role involves data mining, forecasting and management reporting, with a focus on deploying models and self-service analytics platforms such as QlikSense and SAS-based workflows.