AVP, Marketing Analytic Analyst, Emerging Enterprise

United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

United Overseas Bank (Malaysia) Bhd invites applications for the AVP, Marketing Analytic Analyst, Emerging Enterprise in Kuala Lumpur. This role focuses on customer data analytics, marketing performance, and predictive insights to maximise value across the customer life cycle.

You will partner with product and portfolio teams, develop analytic models, and generate regular portfolio reports for senior management to guide campaigns and growth initiatives.

Responsabilités

• Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and customer analytics
• Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product programmes, pre-campaign analyses, performance metrics, etc
• Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models, campaign results and other relevant customer/product information
• Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle: market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback
• Generate regular portfolio reports for senior management, segment, channel and marketing, etc

Description du poste

AVP, Marketing Analytic Analyst, Emerging Enterprise

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

• 1) Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and customer analytics
• 2) Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product programmes, pre-campaign analyses, performance metrics, etc
• 3) Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models, campaign results and other relevant customer/product information
• 4) Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle: market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback
• 5) Generate regular portfolio reports for senior management, segment, channel and marketing, etc

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

United Overseas Bank ("UOB") was incorporated on 6 August 1935 as the United Chinese Bank. Founded by Datuk Wee Kheng Chiang, the Bank catered mainly to the Fujian community in its early years. The change of name was effected in 1965. Over the past 76 years, UOB has grown from strength to strength. Through a series of acquisitions, it is now a leading bank in Asia. Besides Far Eastern Bank in Singapore, UOB’s major banking subsidiaries in the region are United Overseas Bank (Malaysia), United Overseas Bank (Thai), PT Bank UOB Buana and United Overseas Bank (China). Today, the UOB Group has a network of over 500 offices in 19 countries and territories in Asia Pacific, Western Europe and North America.

United Overseas Bank ("UOB") was incorporated on 6 August 1935 as the United Chinese Bank. Founded by Datuk Wee Kheng Chiang, the Bank catered mainly to the Fujian community in its early years. The change of name was effected in 1965. Over the past 76 years, UOB has grown from strength to strength. Through a series of acquisitions, it is now a leading bank in Asia. Besides Far Eastern Bank in Singapore, UOB’s major banking subsidiaries in the region are United Overseas Bank (Malaysia), United Overseas Bank (Thai), PT Bank UOB Buana and United Overseas Bank (China). Today, the UOB Group has a network of over 500 offices in 19 countries and territories in Asia Pacific, Western Europe and North America.

UOB (Malaysia) offers an extensive range of commercial and personal financial services through its branches, subsidiaries and associate companies: commercial lending, investment banking, treasury services, trade services, cash management, home loans, credit cards, wealth management, general insurance and life assurance.

UOB (Malaysia) offers an extensive range of commercial and personal financial services through its branches, subsidiaries and associate companies: commercial lending, investment banking, treasury services, trade services, cash management, home loans, credit cards, wealth management, general insurance and life assurance.

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