VP, Deposits Campaign & Growth Analytics

UOB; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

2201 United Overseas Bank (Malaysia) Bhd is seeking experienced professionals to lead end-to-end deposit campaigns, driving customer acquisition, activation, retention and balance growth. You will develop growth initiatives using customer insights and market trends, while monitoring performance to maximize ROI.

The role requires strong portfolio analytics skills, cross-functional collaboration with Marketing, Wealth, Sales, Analytics and Operations, and a customer-centric mindset to deliver

Qualifications

• 5–10 years' experience in retail banking, deposits, campaign management, or portfolio management.
• Strong experience managing cross-functional initiatives and stakeholder engagement.
• Good understanding of deposit products, customer portfolio management, and campaign analytics.
• Strong analytical, communication, and problem-solving skills.
• Commercially driven with a customer-centric and collaborative mindset.

Responsibilities

• Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth.
• Develop targeted growth initiatives using customer insights, analytics, and market trends.
• Monitor campaign performance and recommend improvements to maximize effectiveness and ROI.
• Track and analyze key portfolio metrics, including balances, customer growth, attrition, and campaign outcomes.
• Identify growth opportunities and provide actionable insights to support business decisions.

Skills

Campaign management

Growth analytics

Cross-functional collaboration

Stakeholder engagement

Analytical thinking

Education

Bachelor's degree in Marketing/ Business

Tools

SQL

Excel

Power BI

Job description

2201 United Overseas Bank (Malaysia) Bhd is seeking experienced professionals to lead end-to-end deposit campaigns, driving customer acquisition, activation, retention and balance growth. You will develop growth initiatives using customer insights and market trends, while monitoring performance to maximize ROI.

The role requires strong portfolio analytics skills, cross-functional collaboration with Marketing, Wealth, Sales, Analytics and Operations, and a customer-centric mindset to deliver