Assistant Manager – Digital Xperience – Partnership Ecosystem Growth

PRASARANA MALAYSIA BERHAD; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

PRASARANA MALAYSIA BERHAD is seeking an Assistant Manager, Partner and Ecosystem Growth to help grow the MyRapid PULSE ecosystem and digital initiatives. You will support partner onboarding, campaign execution, and cross-vertical collaboration across digital and experiential touchpoints.

With at least five years in partnerships or ecosystem roles, you will coordinate stakeholder engagements, manage partner relationships, and leverage CRM/analytics tools to deliver measurable ecosystem growth.

Qualifications

• Bachelor's degree in business-related field and relevant certifications.
• Demonstrated understanding of partnership development and stakeholder management.
• Experience with digital ecosystems, loyalty, and marketing platforms.

Responsibilities

• Identify, evaluate, and onboard strategic ecosystem partners across priority verticals.
• Co-develop partner value propositions, pitch materials, and engagement plans with internal stakeholders.
• Coordinate partner onboarding, activation milestones, and campaign execution.
• Monitor partner engagement, activation, and performance across the ecosystem.
• Support day-to-day partner communications and escalation handling.
• Plan cross-vertical ecosystem campaigns and deliver integrated experiences.
• Develop standardized partner onboarding frameworks and CX improvements.

Skills

Partnership coordination

Stakeholder management

Campaign execution

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, Communications, Digital Media, Management

Certifications in partnerships, digital platforms, marketing or ecosystem management

Tools

Salesforce

HubSpot

Google Analytics

Looker

Power BI

Tableau

Job description

Job Purpose

The Assistant Manager, Partner and Ecosystem Growth supports the development and execution of partnership and ecosystem initiatives for MyRapid PULSE and other digital initiatives within the division. The role contributes to partner acquisition and retention, cross-vertical collaboration, loyalty alignment, and campaign execution to strengthen engagement, enhance platform value, and support sustainable ecosystem growth.

Key Accountabilities

Partner Acquisition & Ecosystem Expansion

• Support the Manager in identifying, evaluating, and onboarding strategic ecosystem partners across priority verticals.
• Co-develop partner value propositions, pitch materials, and engagement plans with internal stakeholders.
• Coordinate partner engagement sprints and ensure onboarding and activation milestones are met.

Partner Retention, Churn & Performance Management

• Support the monitoring of partner engagement, activation, and contribution performance across the ecosystem.
• Assist in executing re-engagement, optimization, or churn management actions for underperforming partners.
• Maintain partner performance dashboards and support retention action planning.

Partner & External Stakeholder Management

• Act as a secondary relationship lead for ecosystem partners, supporting day-to-day coordination and communications.
• Coordinate partner onboarding, campaign execution, brand alignment, and performance reporting activities.
• Support issue resolution and partner escalations to ensure continuity and relationship stability.

Ecosystem Campaigns & Cross-Vertical Integration

• Support the Manager in planning and executing cross-vertical ecosystem campaigns and joint activations.
• Coordinate internal teams to ensure seamless integration across digital, physical, and experiential touchpoints.
• Track campaign delivery and outcomes to support optimization and reporting.

E. Partner Experience & Onboarding

• Support the design, rollout, and continuous improvement of standardized partner onboarding frameworks and toolkits.
• Assist in coordinating structured partner check-ins and consolidating feedback for CX and process improvements.
• Champion consistent partner experience practices across the PULSE & other digital ecosystem.

Loyalty & Rewards Alignment

• Support alignment of partner offers with loyalty tiers, rewards mechanics, and planned PULSE journeys.
• Coordinate partner participation in launches, campaigns, and ecosystem events.
• Support launch readiness, cross-promotion activities, and post-launch performance tracking.

Events & Launch Execution

• Support and manage physical or digital launch events for major partners and ecosystem initiatives.
• Coordinate cross-publicity and amplification through PULSE, internal communication channels, and partner-owned platforms.
• Ensure launches are well-executed, aligned to brand standards, and deliver measurable impact.

Qualifications, Skills & Knowledge:

• Bachelor’s Degree in Business Administration, Marketing, Communications, Digital Media, Management, or a related discipline.
• Professional certifications or training in partnerships, digital platforms, marketing, loyalty, or ecosystem management would be an added advantage.
• Demonstrated understanding of partnership development, stakeholder management, and digital ecosystem operations.

Years of Experience:

• Minimum 5 years of relevant working experience in partnerships, ecosystem development, business development, digital platforms, loyalty, marketing, or related roles.
• Experience supporting or co-managing partner relationships, cross-functional initiatives, or ecosystem-based programmers is preferred.
• Exposure to digital products, platforms, or multi-stakeholder environments will be an added advantage.

Functional Competencies:

• Partnership and ecosystem coordination
• Stakeholder and relationship management
• Campaign and activation execution
• Cross-functional collaboration and follow-through

Technology Knowledge:

• Digital platform and app-based ecosystem models
• Loyalty systems, rewards engines, and point management frameworks
• CRM and partner management tools (e.g. Salesforce, HubSpot, or equivalent)
• Campaign management and engagement platforms
• Basic understanding of APIs, system integrations, and data flows
• Analytics and dashboarding tools (e.g. Google Analytics, Looker, Power BI, Tableau)
• Familiarity with mobile app monetization, digital wallets, and fintech integrations
• Working knowledge of marketing technology stacks and content management systems