CRM & Loyalty Executive (Partnerships & Rewards)

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

GenBlu is seeking a CRM & Loyalty Executive (Partnerships & Rewards) in Malaysia to support the planning, execution, and growth of GenBlu's loyalty programme and partner ecosystem.

You will help design and manage CRM and loyalty campaigns that drive member engagement, points earning, and rewards, while coordinating with merchants, dealers, and internal teams to keep the programme attractive and commercially viable.

Qualifications

• Minimum 2-5 years of experience in loyalty, rewards, sales, partnerships, business development, campaign operations, account servicing, CRM, or marketing operations.

Responsibilities

• Support planning, execution, and growth of GenBlu's loyalty programme and partner ecosystem.
• Design and manage CRM and loyalty campaigns to drive member engagement, points earning and redemption.
• Coordinate loyalty campaigns with internal and external stakeholders to ensure clarity and proper execution.
• Assist in managing points issuance, redemption activities, and partner-funded rewards.
• Work with merchants, dealers, and ecosystem partners to activate and optimize loyalty campaigns.

Skills

CRM

Loyalty

Partnerships

Campaign ops

Sales

Tools

CRM software

Job description

CRM & Loyalty Executive (Partnerships & Rewards)

The GenBlu CRM, Loyalty & Partnerships Executive will be responsible for supporting the planning, execution, and growth of GenBlu's loyalty programme and partner ecosystem.

This role will help GenBlu design and manage CRM and loyalty campaigns that drive member engagement, points earning, points redemption, merchant participation, dealer activation, and partner-funded rewards. The role will work closely with merchants, dealers, partners, and internal teams to ensure GenBlu's loyalty programme remains attractive, commercially viable, and valuable to members.

Key Responsibilities

1. Loyalty Programme Execution

Support the execution of GenBlu's loyalty and rewards programme across members, merchants, dealers, and ecosystem partners.

Assist in managing loyalty campaigns, rewards mechanics, points issuance, and redemption activities.

Coordinate the setup of loyalty campaigns with internal and external stakeholders.

Ensure loyalty offers, rewards, and campaign mechanics are clearly communicated and properly executed.

Support campaign tracking from planning to launch, monitoring, reporting, and post-campaign review.

Ensure loyalty programme activities are aligned with GenBlu's commercial goals and member engagement strategy.

Support the Commercial & Loyalty team in developing partner-funded loyalty campaigns and reward opportunities.

Work with merchants, Yamaha dealers, redemption partners, lifestyle partners, retail partners, F&B partners, financial services partners, insurance partners, mobility-related partners, and other ecosystem partners.

Help structure simple loyalty propositions that encourage partners to participate in GenBlu campaigns, fund rewards, purchase points, or offer member-exclusive benefits.

3. Points & Rewards Management

Assist in managing GenBlu's points and rewards ecosystem.

Coordinate points issuance campaigns and support points redemption activities.

Ensure reward listings and campaign details are accurate.

Work with merchants and partners to maintain attractive rewards.

Monitor points usage, redemption trends, and campaign participation.

Help identify rewards that are relevant to GenBlu members.

Support internal controls around points allocation, campaign budgets, and reward fulfilment.

4. Dealer & Merchant Loyalty Activation

Work with merchants and dealers to activate loyalty campaigns that drive member engagement and repeat usage.

Examples of campaigns may include dealer-led member sign-up campaigns, service voucher redemption campaigns, spare parts purchase-linked rewards, merchant-funded discount campaigns, points multiplier campaigns, event-linked rewards, birthday or lifecycle rewards, repeat purchase campaigns, referral reward campaigns, and seasonal promotions.

Ensure dealers and merchants understand the campaign mechanics and are able to participate effectively.

5. Campaign Coordination

Coordinate loyalty campaign execution across internal teams.

Marketing Team

Support loyalty campaigns through CRM, app push notifications, social media, paid media, and lifecycle communications.

Events & Activation Team

Support offline loyalty activations at dealer events, roadshows, rider gatherings, CubPrix, MotoGP, and community events.

Ensure points issuance, redemption flows, vouchers, promo codes, campaign tracking, and reporting are properly supported.

6. Loyalty Sales Pipeline & Commercial Opportunities

Support the development of loyalty-related commercial opportunities.

Identify partners that may be interested in funding rewards, purchasing points, or running campaigns.

Support the preparation of loyalty proposals and campaign packages.

Assist in following up with partners on campaign interest, commercial terms, and campaign participation.

Track partner campaign pipeline and loyalty revenue opportunities.

Support the Commercial & Loyalty Lead in converting loyalty opportunities into active campaigns.

Required Experience

Minimum 2-5 years of experience in loyalty, rewards, sales, partnerships, business development, campaign operations, account servicing, CRM, or marketing operations.

Experience in loyalty programmes, e-wallets, rewards platforms, fintech, retail, F&B, marketplace, telco, insurance, or consumer platforms is an advantage.

Good understanding of promotions, rewards, points, vouchers, customer engagement, or campaign mechanics.

Strong communication and coordination skills.

Comfortable dealing with merchants, dealers, partners, and internal stakeholders.

Comfortable using spreadsheets, trackers, CRM tools, and basic reporting templates.

Able to work cross-functionally with sales, marketing, product, tech, events, and creative team