Digital, Branding & Communications Manager (Industrial)

MVC Resources; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

MVC Resources is seeking a Digital, Branding & Communications Manager (Industrial) to lead brand strategy and its execution across B2B and B2C segments. You will align messaging, visuals and tone of voice with business goals and manage annual brand plans and communications across channels.

In this role, you will drive digital marketing, content creation, social media, PR and campaigns, while collaborating with Product, Sales and regional teams to strengthen market positioning.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with overall business objectives and market positioning.
• Strengthen brand awareness, equity, and differentiation across relevant B2B and B2C customer segments.
• Ensure consistent brand positioning, messaging, visual identity, and tone of voice across all communication touchpoints.
• Develop annual brand plans, marketing calendars, and budgets to support business growth.
• Monitor brand performance and identify opportunities to strengthen market positioning.
• Lead the company's digital marketing strategy across key platforms, including website, social media, search, email, and other relevant digital channels.
• Develop and manage digital campaigns to increase brand awareness, engagement, lead generation, and customer conversion.
• Drive website content strategy and continuously improve digital customer journeys and user experience.
• Utilize digital analytics and performance data to optimize campaigns and improve marketing ROI.
• Stay abreast of emerging digital trends, technologies, and platforms to identify new opportunities for customer engagement.
• Develop compelling and relevant content for different audiences, including customers, distributors, contractors, architects, developers, and other industry stakeholders.
• Oversee the development of corporate communications, product content, social media, newsletters, presentations, videos, and other marketing materials.
• Develop communication strategies for product launches, campaigns, corporate initiatives, and key business announcements.
• Ensure all communications effectively convey the company's value proposition, product benefits, expertise, and brand story.
• Manage and strengthen the company's presence across relevant social media platforms.
• Develop engaging content calendars and campaigns to grow audience reach, engagement, and brand affinity.
• Monitor online conversations, customer feedback, and industry discussions to identify opportunities and potential issues.
• Work with internal teams and external agencies to develop engaging digital and social content.
• Lead integrated marketing campaigns from strategy and creative development through execution and post-campaign evaluation.
• Support new product launches with appropriate branding, communication, digital, and content strategies.
• Work closely with Product, Sales, and Trade Marketing teams to ensure campaigns are aligned with commercial objectives.
• Measure campaign effectiveness and provide recommendations for continuous improvement.
• Develop and execute PR and corporate communication initiatives to enhance corporate reputation and industry visibility.
• Manage relationships with media, agencies, industry publications, and other external communication partners.
• Identify opportunities for thought leadership, industry features, events, and corporate storytelling.
• Support crisis and reputation management communications where required.
• Manage external creative, digital, media, PR, and production agencies to ensure quality and timely delivery of marketing initiatives.
• Establish clear briefs, timelines, KPIs, and performance expectations for external partners.
• Collaborate closely with Sales, Trade Marketing, Product, Technical, and regional teams to ensure integrated execution.
• Act as a key brand and communications advisor to internal stakeholders.
• Establish and monitor key digital and brand KPIs, including reach, engagement, traffic, leads, conversion, and campaign ROI.
• Analyse customer and digital performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular marketing performance reports and recommendations for management.
• Continuously optimize marketing investment based on performance insights.

Job description

Digital, Branding & Communications Manager (Industrial)

Key Responsibilities:

• Develop and execute comprehensive brand strategies aligned with overall business objectives and market positioning.
• Strengthen brand awareness, equity, and differentiation across relevant B2B and B2C customer segments.
• Ensure consistent brand positioning, messaging, visual identity, and tone of voice across all communication touchpoints.
• Develop annual brand plans, marketing calendars, and budgets to support business growth.
• Monitor brand performance and identify opportunities to strengthen market positioning.

Digital Marketing & Growth

• Lead the company's digital marketing strategy across key platforms, including website, social media, search, email, and other relevant digital channels.
• Develop and manage digital campaigns to increase brand awareness, engagement, lead generation, and customer conversion.
• Drive website content strategy and continuously improve digital customer journeys and user experience.
• Utilize digital analytics and performance data to optimize campaigns and improve marketing ROI.
• Stay abreast of emerging digital trends, technologies, and platforms to identify new opportunities for customer engagement.

Content & Communications

• Develop compelling and relevant content for different audiences, including customers, distributors, contractors, architects, developers, and other industry stakeholders.
• Oversee the development of corporate communications, product content, social media, newsletters, presentations, videos, and other marketing materials.
• Develop communication strategies for product launches, campaigns, corporate initiatives, and key business announcements.
• Ensure all communications effectively convey the company's value proposition, product benefits, expertise, and brand story.

Social Media & Community Engagement

• Manage and strengthen the company's presence across relevant social media platforms.
• Develop engaging content calendars and campaigns to grow audience reach, engagement, and brand affinity.
• Monitor online conversations, customer feedback, and industry discussions to identify opportunities and potential issues.
• Work with internal teams and external agencies to develop engaging digital and social content.

Campaign & Product Launch Management

• Lead integrated marketing campaigns from strategy and creative development through execution and post-campaign evaluation.
• Support new product launches with appropriate branding, communication, digital, and content strategies.
• Work closely with Product, Sales, and Trade Marketing teams to ensure campaigns are aligned with commercial objectives.
• Measure campaign effectiveness and provide recommendations for continuous improvement.

PR & Corporate Communications

• Develop and execute PR and corporate communication initiatives to enhance corporate reputation and industry visibility.
• Manage relationships with media, agencies, industry publications, and other external communication partners.
• Identify opportunities for thought leadership, industry features, events, and corporate storytelling.
• Support crisis and reputation management communications where required.

Agency & Stakeholder Management

• Manage external creative, digital, media, PR, and production agencies to ensure quality and timely delivery of marketing initiatives.
• Establish clear briefs, timelines, KPIs, and performance expectations for external partners.
• Collaborate closely with Sales, Trade Marketing, Product, Technical, and regional teams to ensure integrated execution.
• Act as a key brand and communications advisor to internal stakeholders.

Analytics & Performance Management

• Establish and monitor key digital and brand KPIs, including reach, engagement, traffic, leads, conversion, and campaign ROI.
• Analyse customer and digital performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular marketing performance reports and recommendations for management.
• Continuously optimize marketing investment based on performance insights.