CRM Assistant Manager / Manager

SmartHire by SEEK; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

SmartHire by SEEK is seeking a CRM Assistant Manager/Manager in Kuala Lumpur to lead customer growth, loyalty, and retention initiatives across multiple channels. You will report to the Group President and drive end-to-end campaigns, member programs, and data-driven decision-making to enhance customer value and experience.

The role requires 4–6 years in CRM/digital marketing, strong analytical and reporting skills, and hands-on expertise with CRM platforms and BI tools.

Qualifications

• Requires a Bachelor's degree in Marketing, Business Admin, Customer Experience or Data Analytics.
• 4–6 years in CRM, Loyalty, or Digital Marketing with proven CRM campaign management experience.
• Strong analytical and strategic thinking with customer-centric mindset.
• Hands-on with CRM platforms and marketing automation; data reporting skills essential.

Responsibilities

• Design and execute growth, loyalty, and retention initiatives across channels.
• Identify opportunities to increase customer lifetime value and repeat purchases.
• Manage and improve customer-facing programs (membership, rewards, referrals, etc.).
• Leverage data and dashboards to support management decisions; prepare reports.

Skills

CRM & Loyalty

Analytical Thinking

Customer Experience

Marketing Automation

Excel & BI

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Data Analytics background

Tools

CRM platforms

Marketing automation tools

Power BI

Google Analytics

Job description

Our client is seeking a CRM Assistant Manager / Manager to join their team! This is a compelling opportunity for a data-driven marketing professional who is passionate about building meaningful customer relationships and delivering measurable business impact. Reporting directly to the Group President, you will take the lead on designing and executing customer growth, loyalty, and retention strategies across multiple sales channels.

What you'll be doing?

• Customer Growth & Retention Strategy — Develop and execute initiatives to drive customer acquisition, engagement, retention, and loyalty, with a focus on strengthening customer relationships and elevating the overall customer experience.
• Customer Lifetime Value Optimisation — Identify and act on opportunities to increase customer lifetime value, encourage repeat purchase behaviour, and build a base of loyal customer advocates.
• Customer Programs Management — Manage and continuously improve customer-facing programs — which may include membership, loyalty, rewards, referral, community-building, and other strategic engagement initiatives — evaluating their effectiveness and recommending enhancements.
• Customer Insights & Analytics — Leverage customer data, performance metrics, and business insights to support strategic decision-making, monitor customer trends and behaviours, and develop reports and dashboards for management review.
• Campaign & Communication Execution — Plan and execute customer communication and engagement activities across relevant channels, supporting personalised customer journeys and lifecycle initiatives to enhance the end-to-end customer experience.
• Cross-Functional Collaboration — Partner with Sales, Marketing, E-Commerce, Customer Service, Operations, IT, and other departments to deliver customer-focused initiatives, support product launches, campaigns, and promotions, and contribute to strategic transformation projects.
• Process Improvement & Innovation — Continuously review and enhance customer-related processes, systems, and programs, and identify opportunities to leverage technology, automation, and innovation to improve engagement and operational performance.
• Ad-Hoc Initiatives — Take on additional projects and responsibilities as assigned by Management, adapting to evolving business priorities and contributing to new customer or digital engagement initiatives as the organisation grows.

Who are they looking for?

• Educational Background — A Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related discipline is required for this role.
• CRM & Loyalty Experience — A minimum of 4 to 6 years of experience in CRM, Loyalty, Customer Engagement, or Digital Marketing functions is expected, with a proven track record of managing CRM campaigns, loyalty programs, and customer databases.
• Analytical & Strategic Thinking — Strong analytical capabilities combined with customer-centric thinking and the ability to develop and execute effective CRM and loyalty strategies across multiple sales channels are essential to this role.
• CRM Platform Proficiency — Hands‑on experience with CRM platforms and marketing automation tools is important for managing customer communications and engagement workflows effectively.
• Data & Reporting Skills — Proficiency in customer segmentation, journey mapping, data analytics and reporting, Microsoft Excel, Power BI, and Google Analytics will support data-driven decision‑making in this role.
• Loyalty Program Expertise — Experience in managing membership, loyalty, and rewards programs is a key technical requirement and will be central to driving customer participation and program impact.

Why you should consider this opportunity?

Our client offers an attractive remuneration package and other benefits, such as:

• Competitive Salary — An attractive monthly salary reflecting the seniority, expertise, and strategic value this role brings to the organisation.