AI Performance Marketing Specialist

Private Advertiser; Shah Alam; On-site; MYR 89,000 - 134,000; Full time

Job summary

Private Advertiser is seeking a skilled AI Performance Marketing Specialist in Shah Alam to plan, execute, analyse and optimise paid campaigns across Meta, TikTok and Google. You will leverage AI-enabled creative tools to generate high-performing assets and explore new strategies for better ROAS.

The role requires hands-on experience with Meta Ads Manager and a strong focus on lead generation, campaign optimization, and data-driven decision making.

Qualifications

• Proven experience in Performance Marketing, Digital Marketing or Paid Advertising.
• Hands-on experience with Meta Ads Manager.
• Experience with TikTok Ads and Google Ads will be an advantage.
• Strong understanding of Lead Generation campaigns.
• Able to analyse advertising data and make optimisation decisions independently.
• Familiar with AI tools for content creation, copywriting, image generation and video generation.

Responsibilities

• Plan, launch and optimise paid advertising campaigns across Meta, TikTok and Google.
• Manage Lead Generation campaigns with focus on lead quality and cost efficiency.
• Monitor CPL, CTR, CPC, CPM, Conversion Rate and ROAS.
• Analyse campaign performance and improve targeting, creatives and strategies.
• Conduct A/B testing on audiences, ad copies, images, videos and landing approaches.
• Use AI tools to generate advertising images, videos, scripts, copywriting and concepts.
• Research and experiment with latest AI marketing tools and trends.
• Develop new creative angles to improve campaign performance.

Skills

Performance Marketing

Digital Marketing

Paid Advertising

Lead Generation

AI Tools

Creative Strategy

Campaign Analysis

A/B Testing

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

We are looking for a skilled and results-driven AI Performance Marketing Specialist to join our team. This role is ideal for someone who understands performance advertising, lead generation, creative strategy and AI-powered content creation. We are not looking for someone who only knows how to boost posts. We want someone who can plan, execute, analyse and optimise advertising campaigns, while using the latest AI tools to produce high-performing creatives efficiently.

Key responsibilities

Plan, launch and optimise paid advertising campaigns across Meta (Facebook & Instagram), TikTok and Google

Manage Lead Generation campaigns with a strong focus on lead quality and cost efficiency

Monitor key advertising metrics including CPL, CTR, CPC, CPM, Conversion Rate and ROAS

Analyse campaign performance and continuously improve targeting, creatives and advertising strategies

Conduct A/B testing on audiences, ad copies, images, videos and landing approaches

Use AI tools to generate advertising images, videos, scripts, copywriting and creative concepts

Create and test AI-generated short-form video advertisements

Use tools such as ChatGPT, Canva AI and other AI image/video generation platforms

Research and experiment with the latest AI marketing tools and advertising trends

Develop new creative angles and advertising concepts to improve campaign performance

About you

Proven experience in Performance Marketing, Digital Marketing or Paid Advertising

Hands-on experience with Meta Ads Manager

Experience with TikTok Ads and Google Ads will be an advantage

Strong understanding of Lead Generation campaigns

Able to analyse advertising data and make optimisation decisions independently

Familiar with AI tools for content creation, copywriting, image generation and video generation

Strong creative thinking and willingness to experiment with new advertising strategies

Able to work independently and take ownership of campaign performance

AI image generation, AI video generation, video editing or short-form video production experience

Graphic design, landing page or funnel optimisation, advertising copywriting experience