AFH B2B Sales Leader - Growth & Key Accounts

RGE; Selangor; On-site; MYR 60,000 - 120,000; Full time

Job summary

RGE in Malaysia is seeking a dynamic B2B Sales Manager (AFH) to grow our Away-From-Home sales. You will develop and execute sales strategies, expand AFH accounts, and drive revenue growth across Horeca, Food Service, Healthcare, and institutions.

The role requires building strong relationships with distributors and key accounts, delivering market insights, and collaborating with marketing, product, and supply chain teams to ensure outstanding customer experience.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum of 3 years in Away-From-Home (AFH) sales.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of the AFH market and customer needs.
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to travel as required.

Responsibilities

• Develop and implement strategic AFH sales plans to achieve targets.
• Identify and cultivate new AFH opportunities (HORECA, Food Service, Healthcare, Institutional, Industrial).
• Manage and grow relationships with key accounts and distributors.
• Conduct market research to inform sales strategies.
• Prepare and present sales forecasts, reports, and budgets to senior management.
• Negotiate and close sales contracts with favorable terms.
• Collaborate with marketing, product development, and supply chain teams to ensure seamless product delivery and customer experience.
• Ensure compliance with all company policies and procedures.

Skills

AFH sales

Account management

Negotiation

Market knowledge

Relationship building

Travel readiness

Education

Bachelor's degree in Business Administration or Marketing

Job description

RGE in Malaysia is seeking a dynamic B2B Sales Manager (AFH) to grow our Away-From-Home sales. You will develop and execute sales strategies, expand AFH accounts, and drive revenue growth across Horeca, Food Service, Healthcare, and institutions.

The role requires building strong relationships with distributors and key accounts, delivering market insights, and collaborating with marketing, product, and supply chain teams to ensure outstanding customer experience.