Sales Manager (B2B)

Vinda SEA; Klang City; On-site; MYR 150,000 - 210,000; Full time

Job summary

Vinda SEA is seeking a high-impact AFH Sales Leader to drive growth across hospitality, healthcare, corporate, education, public institutions and industrial sectors from Bandar Bukit Raja, Klang. You will lead the AFH KAM team, set KPIs, manage P&L, forecast demand, optimize pricing, and build strategic partnerships.

The role emphasizes customer-centric solutions and channel expansion. Degree required, 8–10 years in AFH/B2B, hygiene/FMCG experience preferred; strong leadership and negotiation

Qualifications

• Degree holder in Business/Marketing or related field.
• 8–10 years commercial experience with at least 3 years in AFH, B2B, or Institutional sales.
• Experience in hygiene, FMCG, cleaning supplies, or related industries preferred.

Responsibilities

• Define and execute AFH business strategy aligned with company goals.
• Lead AFH KAM team and drive channel expansion.
• Own AFH P&L, forecast demand, and optimize pricing and trade spend.

Skills

AFH Sales Leadership

B2B Sales

P&L Management

Strategic Partnerships

Pricing & Tendering

Team Leadership

Forecasting & Planning

Education

Bachelor's degree in Business/Marketing or related field

Job description

Reporting to the Senior Sales Manager (AFH), you will manage the sales and bottom line of the Away-From-Home Division. You will be responsible for leading and driving the growth of the Away-From-Home (AFH) business segment, including B2B channels such as hospitality, healthcare, corporate, education, public institutions, and industrial sectors. This role leads the development of strategic partnerships, manages the AFH sales team, and drives profitable growth through customer-centric solutions, channel expansion, and category leadership. The role also includes monitoring market and competitors’ trends, as well as exploring new business segments to ensure continuous growth.

Working Location: Bandar Bukit Raja, Klang (next to Setia Alam)

You will play an important role to:

1. Business Strategy & Leadership

• Define and execute the AFH business strategy aligned with overall company goals.
• Identify new market opportunities and channel growth areas across public and private sectors.
• Lead cross-functional efforts to tailor product, pricing, and service offerings to AFH customer needs.
• Build, manage, and grow relationships with key B2B accounts, distributors, and end-users.
• Lead tender submissions, contract negotiations, and pricing strategies for key accounts and government contracts.
• Drive customer satisfaction, retention, and value-added partnerships.
• Develop and manage Go-To-Market strategies for different segments (e.g., HORECA, hospitals, schools, factories).
• Evaluate and manage partnerships with distributors and third-party service providers.

4. Team Management

• Lead, coach, and develop a team of AFH Key Account Managers and executives.
• Set clear KPIs, conduct regular performance reviews, and provide ongoing training and development.

5. Financial & Operational Excellence

• Own the AFH P&L including revenue, profitability, and cost control.
• Provide accurate forecasting, demand planning input, and sales reporting.
• Optimize pricing, trade spend, and promotional ROI.

To be successful in this role, you will need to have:

• Degree Holder of a degree from a recognized university majoring in Business, Marketing, or related field.
• Minimum 8–10 years of commercial experience, with at least 3 years in a leadership role in AFH, B2B, or Institutional sales.
• Experience in hygiene, FMCG, cleaning supplies, or related industries is highly preferred.