AFH Sales Manager, B2B Growth

Vinda SEA; Klang City; On-site; MYR 150,000 - 210,000; Full time

Job summary

Vinda SEA is seeking a high-impact AFH Sales Leader to drive growth across hospitality, healthcare, corporate, education, public institutions and industrial sectors from Bandar Bukit Raja, Klang. You will lead the AFH KAM team, set KPIs, manage P&L, forecast demand, optimize pricing, and build strategic partnerships.

The role emphasizes customer-centric solutions and channel expansion. Degree required, 8–10 years in AFH/B2B, hygiene/FMCG experience preferred; strong leadership and negotiation

Qualifications

• Degree holder in Business/Marketing or related field.
• 8–10 years commercial experience with at least 3 years in AFH, B2B, or Institutional sales.
• Experience in hygiene, FMCG, cleaning supplies, or related industries preferred.

Responsibilities

• Define and execute AFH business strategy aligned with company goals.
• Lead AFH KAM team and drive channel expansion.
• Own AFH P&L, forecast demand, and optimize pricing and trade spend.

Skills

AFH Sales Leadership

B2B Sales

P&L Management

Strategic Partnerships

Pricing & Tendering

Team Leadership

Forecasting & Planning

Education

Bachelor's degree in Business/Marketing or related field

Job description

Vinda SEA is seeking a high-impact AFH Sales Leader to drive growth across hospitality, healthcare, corporate, education, public institutions and industrial sectors from Bandar Bukit Raja, Klang. You will lead the AFH KAM team, set KPIs, manage P&L, forecast demand, optimize pricing, and build strategic partnerships.

The role emphasizes customer-centric solutions and channel expansion. Degree required, 8–10 years in AFH/B2B, hygiene/FMCG experience preferred; strong leadership and negotiation