Team Lead, Diventium & Invikta

AFFIN Group; Kuala Lumpur; On-site; MYR 300,000 - 500,000; Full time

Job summary

AFFIN Group in Malaysia is seeking a senior leader to own the Affluent & Premier Banking segment, driving customer acquisition, relationship deepening, deposit growth and profitability. You will manage CASA, FD, TIA and Multi-Currency portfolios with differentiated segment propositions and pricing strategies to grow market share.

Collaborating with Wealth Banking, Treasury, Branch Network, Digital and Analytics teams, you will shape strategy, monitor segment P&L, and deliver exceptional client

Qualifications

• Bachelor's Degree in Business, Finance, Banking, Economics or related.
• Minimum 10 years of experience in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.
• Strong understanding of CASA, FD, TIA, Multi-Currency products.
• Experience in customer acquisition, portfolio growth and relationship management.
• Strong commercial acumen with ability to manage profitability and business performance.
• Excellent stakeholder management and leadership capabilities.
• Strong analytical, strategic planning and problem-solving skills.
• Ability to lead cross-functional initiatives and drive business transformation

Responsibilities

• Drive acquisition of new Affluent customers and upgrade eligible customers into Diventium and Invikta segments.
• Grow CASA, FD, TIA, Multi-Currency balances through targeted campaigns and relationship-based propositions.
• Develop and execute segment-specific pricing, privileges, and bundled banking strategies.
• Consolidate external deposits and increase customer share of wallet.
• Drive maturity retention, renewal, and balance retention programs.
• Partner with Wealth Banking, Treasury, Branch Network and Digital teams to deliver integrated customer solutions.
• Enhance customer journeys, digital capabilities and proposition competitiveness.
• Monitor segment portfolio performance, profitability, customer engagement and retention.
• Identify growth opportunities through customer analytics and market intelligence.
• Manage overall segment P&L, business targets and strategic initiatives.

Skills

Stakeholder management

Leadership

Strategic planning

Problem solving

Education

Bachelor's Degree in Business, Finance, Banking, Economics or related

Job description

Create your future with Affin! You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

Job Summary

Lead the Affluent & Premier Banking segment with end-to-end responsibility for customer acquisition, relationship deepening, deposit growth, and profitability. Drive the growth of CASA, FD, TIA & Multi Currency portfolios by delivering differentiated segment propositions, relationship-based pricing, and personalized customer experiences.

Responsible for increasing CASA market share, consolidating external funds, improving customer retention, and strengthening Affin's position among affluent customers while ensuring sustainable balance growth and profitability.

The role serves as the CASA business owner for the Affluent & Premier segment, accountable for customer strategy, portfolio performance, proposition development, and segment P&L outcomes, working closely with Wealth Banking, Distribution, Treasury, Digital, and Analytics teams to achieve business targets and enhance customer lifetime value.

Job Responsibilities

• Drive acquisition of new Affluent customers and upgrade eligible customers into Diventium and Invikta segments.
• Grow CASA, FD, TIA, Multi-Currency balances through targeted campaigns and relationship-based propositions.
• Develop and execute segment-specific pricing, privileges, and bundled banking strategies.
• Consolidate external deposits and increase customer share of wallet.
• Drive Fix Deposit & TIA maturity retention, renewal, and balance retention programs.
• Partner with Wealth Banking, Treasury, Branch Network and Digital teams to deliver integrated customer solutions.
• Enhance customer journeys, digital capabilities and proposition competitiveness.
• Monitor segment portfolio performance, profitability, customer engagement and retention.
• Identify growth opportunities through customer analytics and market intelligence.
• Manage overall segment P&L, business targets and strategic initiatives.

Job Requirements

• Bachelor's Degree in Business, Finance, Banking, Economics or related.
• Minimum 10 years of experience in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.
• Strong understanding of CASA, FD, TIA, Multi-Currency products.
• Experience in customer acquisition, portfolio growth and relationship management.
• Strong commercial acumen with ability to manage profitability and business performance.
• Excellent stakeholder management and leadership capabilities.
• Strong analytical, strategic planning and problem-solving skills.
• Ability to lead cross-functional initiatives and drive business transformation