Jobs in Merida, Mexico

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Note: internally, this role is titled Account Strategist, Content & SEO.

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices for clients to achieve our NSMs. Build the initial client strategy during the project phase and continuously optimize strategies based on clients’ marketing goals, ongoing campaigns, and historical performance while adhering to Directive best practices.
• Collaboration: Work closely with the Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment. Craft creative briefs and compelling content campaigns informed by competitor and audience insights.
• Best Practices: Use best practices to position clients to exceed goals. Focus areas include:
  • LTV:CAC modeling
  • Customer Generation
  • Share of SERP
  • Content Production
• Goal Setting: Use available data to set client goals during the engagement. Goals are reviewed and approved by the AsD and presented with the AsD in client meetings. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
• Project Management: Ensure strategy execution and clear task ownership within the Directive and client teams. Use Asana for project management. Delegate tasks to team members and clients, ensuring timely completion. Partner with Project Managers where present to create, assign, and date-tie tasks and maintain client communication. Work with content writers and designers to complete on-time campaigns and maintain client quality standards.
• Internal and External Communication: Serve as the main interface between clients and the team. Build relationships beyond deliverables and proactively communicate with clients and internal leadership on a regular basis to drive results. Communicate timelines, progress, and deliverables via shared channels (e.g., Slack) and maintain a regular deliverables cadence. Inform internal leadership of roadblocks, growth opportunities, and changes on client accounts.
• Reporting: Regularly report to clients on progress and impact. Cadence includes bi-weekly client meetings (with NSM progress and ongoing deliverables), monthly reports, quarterly reports, and bi-annual business reviews.

• A proven track record of success implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills: comfortable with client-facing relationships with key stakeholders
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and Content
• Must have agency experience
• Must have B2B tech and/or SaaS experience

• NSM Attainment: 100%
• MRR Retention: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals
• • Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
  • Examples include growing into another service line such as SEO or Paid Media, or growing within their current service line by increasing content, SEO, or Paid Media budgets.
  • Referrals are a natural extension of client relationships; strategists should ask for referrals at key moments (e.g., the point of contact starts a new job).
  • Client leaves a 5 CSAT score

We have a set living wage at Directive. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• Benefits To Support The Whole Person
  • Mental – Access to certified therapists through Spring Health, membership to Headspace
  • Physical – Gympass
  • Time Off – Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial – Traditional and Roth 401(k) with a 3% company match
  • Bonus – Annual bonus based on tenure, scaled over time
  • Annual Anniversary Trip with peers and executive leadership

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use our state-of-the-art offices in Irvine, California. Some roles may offer global opportunities where we have established operations (Canada, the UK, Australia). For global locations, you must have current work authorization and reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will require a laptop (PC or Mac), necessary software, and other office tools. You must be able to remain stationary for extended periods, interpret written/verbal communication, have reliable internet, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in applying, interviewing, or pre-employment testing, please contact careers@directiveconsulting.com.

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.