Trailhead | Sr Data Analyst/ Data Scientist

Own Company; Ciudad de México; Hybride; MXN 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Well-being reimbursement

Parental leave

Adoption assistance

Fertility benefits

Résumé du poste

Trailhead in Mexico City is seeking a Senior Data Analyst to own analytics across content performance, learner sentiment, and business impact. You will build semantic models, data pipelines, and predictive frameworks that turn signals into meaningful decisions for content owners and executives.

You will work with SQL/CRM data, Snowflake, and Tableau to craft dashboards, while exploring AI-assisted tools to automate analysis and storytelling for product, marketing, and sales outcomes.

Qualifications

• 5+ years in data analytics or data science across structured and unstructured data.
• Experience with cohort/propensity matching and causal inference.
• Advanced SQL in large-scale cloud data warehouses (Snowflake).
• Experience structuring unstructured data like survey responses into analyzable signals.
• Executive-level storytelling across performance, sentiment, and business impact.

Responsabilités

• Own content analytics and portfolio views from the Content Intelligence Engine.
• Design pipelines for unstructured learner feedback and CSAT/confidence metrics.
• Lead design of cohort methodology linking engagement signals to commercial outcomes.
• Build and evolve a living semantic model of content performance across facets.
• Deliver agent-queryable data structures usable by AI layers for reasoning over content and outcomes.
• Communicate findings clearly to Trailhead leadership and cross-functional teams.

Connaissances

SQL & CRM

Unstructured data

Cohort matching

Predictive modeling

Executive storytelling

Advanced English

Formation

Bachelor's degree in a related field

Outils

Snowflake

Tableau

Python

AI tools (Claude/Cursor)

Description du poste

Description

About Trailhead

Trailhead is Salesforce's free online learning platform and the front door to the Salesforce ecosystem. It empowers anyone to build in-demand skills across AI, Agentforce, CRM, data, and business fundamentals, and helps organizations re-skill their workforce for the agentic era. Today, Trailhead is also an AI-powered learning experience, with personalized pathways and the Trailhead Learning Agent guiding learners every step of the way.

The Trailhead Content team generates ideas, writes and edits content, develops hands‑on challenges, and publishes and maintains the learning content that makes all of this possible. We believe content should be accessible, educational, relevant, and enjoyable. Right now, we're building some of the most important learning content in the Salesforce ecosystem. This is your chance to be part of it.

Role Description

As Senior Data Analyst, you are a senior lead and expert on the team across three connected facets of Trailhead measurement: content analytics and performance (the Content Intelligence Engine — catalog health, portfolio performance, journey tracking), learner satisfaction and feedback (structured survey data — CSAT, confidence gain, qualitative themes), and business impact (whether Trailhead engagement moves Pipeline Generation, Deal Velocity & Win Rate, and Product Adoption). You build the semantic models, data pipelines, and predictive frameworks that turn structured and unstructured signals into decisions — for content owners, executives, and increasingly, AI agents.

Your Impact

• Content analytics and performance: Own the Content Intelligence Engine's core metrics and portfolio views (catalog-level completions, L1 product performance, content health vs. performance, journey drop‑off) and lead its evolution from MVP through fast‑follows and V2 capability.
• Learner satisfaction and feedback: Design how unstructured/qualitative learner feedback (open-text survey responses, confidence pre/post scores) is captured, structured, and made analyzable at catalog scale — building the pipeline from raw survey response to reportable CSAT/confidence-gain metrics and automated qualitative theme surfacing for content owners.
• Business impact: Own cohort design and methodology (propensity/segment matching) connecting Trailhead engagement signals (TBIDs, badges, Agentblazer status) to commercial outcomes (NNAOV, Win Rate Lift, Time‑to‑Close, Account Penetration), with defensible bias controls, not just directional correlation.
• Architect and own a living semantic model of content performance spanning all three facets — shared metric and cohort definitions that persist and adapt as the Trailhead catalog, survey infrastructure, and AI tooling evolve, rather than one-off analyses that go stale.
• Structure both structured (engagement, business) and unstructured (survey/qualitative) data to be agent‑queryable — usable by AI layers to reason directly over content quality, learner sentiment, and business outcome questions, not just populate a static dashboard.
• Own the logic and definitions that connect learner identity data to business/sales records, content completions to sales opportunities, and survey responses to the specific content they reference
• Lead the platform strategy for dashboards and models — keeping pace with Salesforce's evolving analytics and approved AI tooling — and lead the build of the underlying semantic model as our platform evolves.
• Translate findings across all three facets into a single, clear narrative for content owners, Trailhead leadership, Marketing, Product, Sales and Customer Success leadership — distinguishing high‑confidence findings from directional ones.

Required Skills & Experience

• 5+ years in data analytics or data science, spanning both structured (SQL/engagement/CRM) and unstructured (qualitative/text/survey) data analysis — this is a genuinely three‑sided role, not a single‑discipline one.
• Comfort applying data science methods (cohort/propensity matching, predictive modeling, causal inference) to answer "does this actually work" questions, not just descriptive reporting.
• Advanced SQL experience querying large‑scale cloud data warehouses (e.g. Snowflake), including learner activity data and sales/CRM data (opportunities, order line items, contracts).
• Experience structuring and analyzing unstructured/qualitative data — open‑text survey responses, sentiment/theme extraction — turning free text into reportable, comparable signal.
• Working knowledge of cohort/propensity‑matching methodology for business impact analysis.
• Expert Tableau dashboard‑building, with strong data visualization and design sense; hands‑on experience using AI‑assisted development tools (e.g. Claude Code, Cursor) to build, query, and maintain dashboards and models.
• Executive‑ready storytelling across content performance, learner sentiment, and commercial impact narratives.
• Advanced English

Preferred Qualifications

• Experience with Salesforce Agentforce, AI‑driven analytics, or NLP/text‑analytics workflows.
• Python for cohort modeling or qualitative theme extraction.
• Direct experience with Trailhead
• Tableau Certified (Desktop Specialist or Certified Data Analyst).
• Familiarity with agentic or AI‑native BI tooling (e.g. Hex) or notebook‑based visualization (e.g. Python + Plotly/Streamlit) as complements to Tableau.
• Openness to adopting new dashboard and BI tooling as it emerges.

What We Look For In Every Hire

• Learner‑first mindset: You design everything with the Trailblazer in mind, not just internal stakeholder requirements.
• Clear communicator: Your writing and conversations are direct, jargon‑free, and respectful of people's time.
• Collaborative by default: You seek out other perspectives, share your work early, and give feedback that helps.
• High ownership: You are accountable for your work, proactive about blockers, and remain calm under pressure.
• Curious about AI and technology: You actively explore how emerging tools can improve what we build for learners.

NOTE: By applying to the Sr Data Analyst posting recruiters and hiring managers across the organization hiring these roles will review your resume. Our goal is for you to apply once and have your resume reviewed by multiple hiring teams.

BENEFITS & PERKS

• Comprehensive benefits package including well‑being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!
• World‑class enablement and on‑demand training with Trailhead.com
• Exposure to executive thought leaders and regular 1:1 coaching with leadership
• Volunteer opportunities and participation in our 1:1:1 model for giving back to the community
• For more details, visit https://www.salesforcebenefits.com/

In school, or graduated within the past 12 months? Please visit FutureForce for opportunities.